Classy packaging design creates framework for high-quality content
Fresh elegance and masculine nonchalance
Beauty products and their packaging transport customers into a world of their own, emphasizing their casual, luxurious or sporty lifestyle. This can be impressively supported with the latest printing and finishing processes, such as cold foil finishing, and Model Kramp has mastered this form of elegant finishing to perfection. Brand owners know how to use this for their purposes, because three-dimensional embossed logos or lettering and the additional finishing of the printed image with matt, gloss or metallic varnish create sophisticated structures, for visually and haptically extravagant surfaces. Metallic motifs are particularly suitable. By overprinting a silver foil, the full spectrum of colorful metallic shades can be achieved in cold foil printing. Gold tones have a very three-dimensional effect and set brilliant accents. In the case of Hugo Iced by Hugo Boss, for example, the silhouette of the bottle was applied with an anthracite tone on the basis of a silver cold foil, and the Hugo Boss label was left out of the silver. The folding box was finished inline with an exclusive combination of different gloss and matt varnishes. The lettering on the sides is discreetly blind embossed and accentuated by the bright shade of red. The deep embossing of the flacon image on the front interacts with the highly embossed Hugo Boss label to create a tactile, three-dimensional visual effect. The impressive result is evidence of fresh elegance, great self-confidence and masculine nonchalance.
Packaging with a fragrant promise
Model Kramp has succeeded in creating a further sensual appeal with the elegant packaging design. The enveloping sleeve of the cosmetic packaging reproduces the fragrance of the perfume 1:1 when touched. In addition, a certain area of the sleeve is printed with a scented varnish. This innovative and highly interesting packaging solution for the sector was first presented to the cosmetics industry at Luxe Pack in Monaco 2017. But not only that. The feel and fragrance are also decisive factors in the purchasing decision. It is now possible to determine which fragrance best suits the buyer by touching Model's attractive packaging solution. The original fragrance presentation of the perfume not only eliminates the need for expensive fragrance sampling, it also prevents damage to the packaging and product that can occur during testing. Model Kramp's innovative solution uses an additional sleeve that is placed over the folding box. This also makes the solution interesting for packaging in the cosmetics and perfume industry, which is usually wrapped in film. The entire project was realized together with the full-service contract manufacturer Carecos Kosmetik, an expert in first-class cosmetic products. They developed the high-quality glass flacons, took care of the printing and ultimately also filled the perfume bottles. Model used 435 g/m² FibreForm Board C2S cardboard for the packaging. The high stretchability of the material enables exceptionally high embossing. This allows unusual shapes and 3D effects to be achieved, and the cardboard was printed in six colors at Model Kramp and then finished several times. Finally, the folding box is enclosed by an additional sleeve, also based on the FibreForm Board C2S. The inside of the sleeve was laminated with Eco Star acetate silver film from the "pfc premium film company". The biodegradable film made from renewable raw materials fits perfectly with the concept of a closed paper cycle and Model's sustainability concept, and the front of the sleeve is embossed with the outline of the bottle. The Folco Scent scented varnish from Follmann is printed on the bottom. The fragrance still unfolds its full effect even after a year. Only when the lacquered area is touched are the microcapsules destroyed and the fragrance is released.
Focus on the brand
The Voland confectionery in Steg presents its range of chocolates in a high-quality and elegant, yet modern and traditional way. The packaging underwent a complete relaunch in 2017, which was implemented by the Gleis 1 agency. The aim was to make the company values visible on the packaging as well, with the company logo "Voland" and the company lettering, which are embossed in gold in relief, taking center stage on the white or black lid variants without being obtrusive. The tags are offset-printed on both sides, hot-foil stamped and relief-cut, allowing the 22 varieties to be individually labeled according to their contents. Great importance was attached to regionality, in this case the Töss Valley and the Zurich Oberland. The illustrations around the edge of the lid tell little stories from this region, reflecting the attention to detail and at the same time skillfully loosening up the restrained packaging design. Implementation and production were carried out by Pawi AG.
Finest pralines in modern packaging
Ballotins are particularly popular as packaging for pralines in confectionery shops. The flat boxes take up little space during storage and can be quickly erected and easily filled by sales staff. Pawi successfully relaunched existing ballotins for its customer, the French chocolate manufacturer Jeff de Bruges. The material used was coated primary fiber cardboard (chromo cardboard), which was printed on the inside and outside in a refreshing turquoise-grey shade with a drop pattern, while the full-surface soft-touch coating gives the surface a velvety soft feel and is therefore also captivating to the touch. The inside provides the consumer with additional information about the high quality standard of the chocolate products. The conical ballotins are available in eight sizes with an automatic base. They are easy to erect and therefore easy to handle. Hot foil stamping using silver foil in combination with relief cutting gives the company logo on the front and back a particularly vivid and high-quality look, while the partial lamination on the inside with greaseproof paper is not only another eye-catcher, but also protects the fine contents. The pre-glued label on the lid further enhances the ballotin. This greatly simplifies handling during packaging. It also contributes to a high level of recognition.
Noble and exciting
The luxury goods market and therefore demand in the high-price segment is constantly increasing - and with it the demands placed on products and their packaging. In 2016, the "rlc/packaging group", "GT Trendhouse 42" and "Heinz-Glas" therefore founded the Monaco Connection: a network that brings together expertise from various industry sectors and state-of-the-art production resources to jointly design high-quality, refined premium packaging.The exclusive "Golden Evolution" gift was created as a giveaway for a networking event on the occasion of Luxe Pack: the high-quality glass flacon was designed and produced by Heinz-Glas, and the rlc | packaging group and GT Trendhouse 42 jointly constructed and designed the matching secondary packaging with luxurious finishes to match. The solid base of the glass bottle testifies to its sophisticated production and offers plenty of space for the 3D laser engraving of the Monaco Connection logo. The bottle is securely embedded in the inner part of the cardboard packaging designed by rlc, and the exclusive design features numerous angles that can be found again and again in the packaging as design elements, for example in the slanted recess for the bottle. The finishes as well as the color and embossed foil design by GT Trendhouse 42 give the packaging that certain something: a ribbon with golden micro-embossing winds around the matt black packaging with a soft-touch finish in an abstract pattern, while the Monaco Connection logo is also kept in subtle black and looks particularly elegant thanks to the blind embossing and spot varnishing. An inconspicuous magnetic clasp closes the luxurious packaging securely. With its elegant yet exciting design, the giveaway fits in perfectly with the character of the Luxe Pack and this year's "Monaco Connection" event.
Eye-catcher for high-quality chocolate specialties
The tin can plays a very special role in the range of high-quality packaging due to its high-quality material. Tin cans have always been a popular form of packaging and are available in many different sizes and shapes. The tin can has proven itself as a brand ambassador due to its longevity, as it is usually kept after the contents have been used up. With new contents, it is given an additional use or becomes a collector's item.Andreas Kopp AG is one of the specialists in the development and manufacture of high-quality tin cans. It has developed and produced a very special tin for Confiseur Läderach AG, which stands out from standard products thanks to its unusual shape. The tin is modeled on a milk jug, which also creates a link to an important raw material for the production of milk chocolate, and small, fine details, such as the handle of the jug or the inner ring for a flush transition, reflect the many years of know-how in design development as well as the experience in production. The finely printed motifs in brilliant colors are reminiscent of silhouettes. Like a chain, a row of cows adorn the lower edge, printed in a fine gold tone and interspersed with Swiss crosses. Both motifs are symbols of origin and tradition.
