These are the MK masterminds of 2018!
At 5.40 p.m. on 28 August, the months-long search for the 2018 MK thought leaders came to an end. As part of the SuisseEMEX marketing congress "Futurize M", restaurateur Rolf Hiltl, Zattoo Board President Bea Knecht and Generation Z expert Sandra Lehner were honoured as forward-thinking professionals.
Category Research / Teaching / AssociationsSandra Lehner, Frequency / NeovisoSandra Lehner is a pioneer in digital storytelling and an expert for Generation Z. She is employed as Head of Content Acquisitions EMEA at Frequency, but also works as a freelance consultant. Sandra Lehner has always worked intensively on knowledge transfer: in addition to her job, she blogs (mipblog.com) and is a sought-after speaker (c-tv conference, Vancouver WebFest, Storyworld LA...). At the ZHdK and Chapman University in Los Angeles, she lectures to students and passes on her expertise.
These are the winners
Category client / customer sideRolf Hiltl, Hiltl AGRolf Hiltl runs the family business with a keen eye for marketing and communication, but also attaches great importance to supporting people who, as he says, are not as lucky in life as he and many other people are. Always with his finger on the pulse, he navigates his company through the tides and digital transformation, taking great care to ensure that the haptic, namely vegetarian cuisine, takes center stage. As an entrepreneur and client, Rolf Hiltl fits perfectly into the role of thought leader.Rolf Hiltl was unable to attend the MK Vordenker award ceremony in person, but delivered this video message:
Category Service Provider / Media / Implementer / CreationBea Knecht, ZattooBea Knecht is co-founder and chairman of the board of the streaming platform Zattoo. Previously, she developed software products for banking, HR and data center automation. Previously, she was an associate partner at a strategy consulting firm. Bea Knecht holds a BA in Computer Science from the University of California (Berkeley) and an MBA from IMD in Lausanne.
Category Research / Teaching / AssociationsSandra Lehner, Frequency / NeovisoSandra Lehner is a pioneer in digital storytelling and an expert for Generation Z. She is employed as Head of Content Acquisitions EMEA at Frequency, but also works as a freelance consultant. Sandra Lehner has always worked intensively on knowledge transfer: in addition to her job, she blogs (mipblog.com) and is a sought-after speaker (c-tv conference, Vancouver WebFest, Storyworld LA...). At the ZHdK and Chapman University in Los Angeles, she lectures to students and passes on her expertise.
