Conversion City at Messe Zürich

SOM described its appearance at Messe Zürich on April 18 and 19 on the occasion of its tenth anniversary as "Conversion City". "Conversion ... That's what companies are striving for in times of digital transformation," explains Alexander R. Petsch, Managing Director of SOM organizer Børding Expositon SA.

Great visitor interest

Compared to previous years, however, the SOM City at Messe Zürich was significantly smaller because the number of exhibitors has shrunk. Visitor interest, on the other hand, remained high, with the numerous specialist presentations proving particularly popular. Time and again, interested visitors had to make do with standing room because there were no longer enough seats.

Status of digitization

One of the keynote speakers was Dr. Torsten Schwarz, owner of Absolit Dr. Schwarz Consulting. Every year, Absolit examines the state of digital marketing at the most important companies in German-speaking countries. This year, for the first time, the results of the study for Switzerland are presented separately. Schwarz gave a first insight into the results at the SOM. MK will report on this separately.The next SOM will take place on April 3 and 4, 2019.