Cinecom adjusts structures
The advertising agency appoints a COO and splits up the Adscreen division.
The advertising marketer Cinecom is restructuring.
Because, in addition to Sat.1, the company will also have
Kabel 1 in Switzerland, will market the
Sales organization realigned. The TV division, which was previously
was led by Managing Director Matthias Luchsinger,
Roger Eckerlin, who for the past four years has been in charge of the
in the Sat.1 customer service department at Cinecom.
The three sales units (TV, Cinema/Print and Local) will now be directly
Luchsinger, who, in addition to his duties as
The new head of sales will be in charge of overall sales management. Adscreen marketing will be split up: the POS area (Coop Pronto, shopping centers) will be integrated into TV marketing, and the entertainment area (cinema foyers, including promotions and events) will be added to the National Cinema area. As part of this restructuring, Roger Baur, who had managed the Adscreen division, is leaving the company. A new position of Chief Operating Officer (COO) has been created, which will be held by Jean Claude Bruhin. He will be responsible for IT Digital, Sales Services, Marketing Services and Research. Bruhin was previously Head of Communications at Cinecom and as such already responsible for marketing and research.
Because, in addition to Sat.1, the company will also have
Kabel 1 in Switzerland, will market the
Sales organization realigned. The TV division, which was previously
was led by Managing Director Matthias Luchsinger,
Roger Eckerlin, who for the past four years has been in charge of the
in the Sat.1 customer service department at Cinecom.
The three sales units (TV, Cinema/Print and Local) will now be directly
Luchsinger, who, in addition to his duties as
The new head of sales will be in charge of overall sales management. Adscreen marketing will be split up: the POS area (Coop Pronto, shopping centers) will be integrated into TV marketing, and the entertainment area (cinema foyers, including promotions and events) will be added to the National Cinema area. As part of this restructuring, Roger Baur, who had managed the Adscreen division, is leaving the company. A new position of Chief Operating Officer (COO) has been created, which will be held by Jean Claude Bruhin. He will be responsible for IT Digital, Sales Services, Marketing Services and Research. Bruhin was previously Head of Communications at Cinecom and as such already responsible for marketing and research.
