Christian Belz

Christian Belz (*1953), Prof. Dr. oec., is Full Professor of Marketing at the University of St. Gallen (HSG) and has headed the Institute of Marketing since 1991, in which joint development projects with companies play a primary role. In teaching, he is involved in various areas of management and marketing and coordinates the new Master's degree in "Marketing, Service Management and Communication" as well as the doctoral program in Marketing. He is co-founder of the specialist journal Thexis (now Marketing Review St. Gallen). Belz is the editor and author of numerous specialist books.