Book tip: "Sales 4.0
The fact that digitalization does not stop at sales should not be big news. However, Werner Katzengruber and Andreas Pförtner make it clear that many companies still have a lot of catching up to do. They succeed in demonstrating the urgency of the transformation of sales on the one hand and taking away the fear of change on the other, describing the potential of digital technologies in a detailed and practical way and helping the reader step by step to pack this potential into a concrete strategy. Questionnaires help the reader to put their own company to the test, and interesting interviews with leading managers supplement the authors' views. Finally, a comprehensive glossary helps readers who do not know their way around sales terminology. Get Abstract recommends the book to all sales managers.Get Abstract rating: 7Implementability: 7Innovation level: 6Style: 7
Publisher: Wiley-VCHYear of publication: 2017Pages: 295ISBN: 9783527509126In cooperation with getAbstract, Lucerne (Logo)
