Book tip: Price management

Excellent authors move with the times and put their own work to the test again and again. Hermann Simon and Martin Fassnacht are prepared to do just that with all consistency. That is why their standard work Price Management is recommended for every company, even in the revised edition.In detail, Simon and Fassnacht explain all the background to the design of prices, explain price functions and their influencing factors, and develop a comprehensive practical guide for the implementation of price management in different industries. Their easy-to-consume writing style and exciting company examples make their explanations a real pleasure to read. For a textbook, this is by no means a matter of course. Readers will find not only an inexhaustible wealth of information, but also occasionally humorous anecdotes from the corporate world.getAbstract highly recommends this work to all entrepreneurs, managers, sales experts, and business students.getAbstract rating: 8Feasibility: 9Degree of innovation: 7Style: 8Publisher: Springer GablerPublication Year: 2016Pages: 616ISBN: 9783658118709