Book tip: Multichannel guide

Today, customers take it for granted that products are available on different channels, i.e. multichannel. For suppliers, multichannel business is a challenge. This book shows how to master it in an easy-to-understand way. It is largely jargon-free, so that even a layperson can roll up their sleeves and get started straight away. Good introductions to each chapter, a summary at the end and lots of helpful illustrations make it a quick read for readers who already have experience with multichannel marketing. Everyone else will enjoy the comprehensive list of the various channels. Software solutions for a seamless shopping experience are also presented: For each business, you will find a list of products commonly used in Central Europe.The book is therefore both a practical guide and a reference work. getAbstract recommends it to all marketing managers who are currently sitting like a mouse in front of a snake in the face of the supposed superiority of online retail.getAbstract rating: 8Feasibility: 8   Degree of innovation: 8Style: 7Publisher: foryouandyourcustomersYear of publication: 2016Pages: 159ISBN: 9783981623420