Book tip: Managing trade fairs professionally

The handbook by trade fair professionals Esche and Lockemann is an instruction manual for successful trade fair operations. The two authors do not dwell on philosophical considerations. The large-format DIN A4 book gets straight to the point with lots of helpful tables, checklists and to-do lists. These are intended as templates that can be copied, hence the format.

Practical advice gained from experience

Nothing has been forgotten and all the advice and suggestions are practical and tangibly drawn from experience. Two guest contributions by experts go into more detail on the topics of press relations and foreign trade fairs. In the opinion of getAbstract, both aspiring trade fair managers and old hands can benefit from the handbook: the newcomers, because they learn everything they need to know, and the old hands, because even good work can always be improved.Publisher: BusinessVillage GmbHYear of publication: 2017Pages: 244ISBN: 9783869803395getAbstract rating: 8Feasibility: 10Innovation level: 4Style: 9In cooperation with getAbstract, Lucerne