BCM Award: 67 Gold Award Winners

The organizer is the Content Marketing Forum (CMF), the corporate association of the leading content service providers in the German-speaking world. With 781 corporate media, media systems, campaigns and individual contributions of different media forms, the Best of Content Marketing 2018 achieved a new submission record. The list of winners and photos of the awards ceremony are online available.

The motivation

"Over the past 15 years, the competition has developed into the largest award for corporate communications in Europe," explains Dr. Andreas Siefke, 1st Chairman of the CMF. More than 250 companies and agencies participated in this year's Best of Content Marketing with submissions. The results of the BCM Awards 2018 are included for the first time in the creative ranking of the marketing trade journal Horizont. "We are very pleased that BCM participants can now collect points for the coveted ranking with a Gold Award," says Dr. Andreas Siefke. "For many agencies from the advertising, PR and media sectors, whose participation has been steadily increasing in recent years, this was obviously an additional motivation to participate in the BCM."

The categories

The categories of the Best of Content Marketing are divided into the areas of Customer, Internal, Campaign, Sales and Reporting, each of which is differentiated according to target groups, industries and media forms. BCM 2018 honored corporate media across all channels and target groups: from corporate video and social media projects to the classic customer magazine. One of the central categories is "Content Strategy," into which the previous categories Content Impact and Content Distribution have been integrated.

The congress

In combination with the evening award ceremony on June 14, 2018, the international BCM Congress took place during the day at the Aula der Wissenschaften in Vienna. Focusing on "Artificial Intelligence in Content Marketing", the congress was opened by Pam Didner with her keynote "Humans vs. Machines: Is Content Marketing doomed?", one of the best-known content marketing experts in the U.S.A.The stage also featured Austrian content marketing legend Lukas Kircher from Berlin and Pullitzer Prize winner Bastian Obermayer from the Süddeutsche Zeitung with the "Panama Papers". Other highlights included the presentation "The Future of AI-driven Marketing" by Iskender Dirik, CEO at Microsoft ScaleUp, and the presentation of the "Mission to the Moon" project by Ulrich Schwarze (Audi) and Robert Boehme (PTScientists).