Addressed direct marketing benefits because email marketing has a problem

Quickmail Managing Director Bernard Germanier explains the growth with three effects:-Companies are increasingly sending addressed mailings instead of unaddressed mailings, with which they can reach their target groups without wastage - Quickmail's existing customers have invested more in acquiring new customers and have therefore switched to addressed mailings and catalogs - Quickmail has also opened up rural areas. The volume of mailings per household is up to four times higher there than in urban areas."The public debate often forgets that although supplying rural areas is associated with higher costs, this is offset by the higher volume of shipments"explains Bernard Germanier. This is why Quickmail has also been delivering to locations such as Kriechenwil, Inkwil, Eischoll, Leukerbad, Buchillon, Suscévaz, Summaprada, Serneus and Pragg-Jenaz since the first half of 2018.

E-mail addresses can no longer be used

Quickmail expects the growth trend to continue in the second half of 2018. The EU's new General Data Protection Regulation will also have a positive impact on Quickmail: According to a study by the German eco Association of the Internet Industry, 55 % of email addresses can no longer be used for advertising purposes. In contrast, there are no restrictions on physical mailings, meaning that over 50 % of the large companies surveyed want to maintain or even increase their expenditure on physical mailings.