He intends to accept a proposal from the EDU, SVP, FDP and Center Party as a directive motion. This is clear from his response published on Monday.

During a police check in Bern in June 2021, an unruly man was led to the ground so that he could be handcuffed. Journalists who happened to be present from Bernese Newspaper and Confederation brought the case to public attention.

The police officer who led the man to the ground was acquitted of charges of abuse of authority and assault in September 2023. According to the Keystone-SDA news agency, the judgment of the regional court is now legally binding.

"Unprecedented media campaign"

The petitioners accuse the newspapers of putting the case on the same level as the killing of George Floyd by a US policeman who pressed his knee on the victim's neck for almost ten minutes.

The motion speaks of an "unprecedented media campaign" in which a police officer was prejudged - "demonstrably against the editors' better judgment". The man was also condemned as a murderer in online comments.

The government council should clarify why the editorial team did not adjust the presentation even after the intervention of a forensic doctor. A complaint and a claim for damages and compensation should also be examined.

Government sees need for clarification

In its response, the Government Council reiterates the criticism of the media that Security Director Philippe Müller (FDP) had already voiced last fall. The newspapers had lacked the necessary professional diligence by withholding essential information and available clarifying images. The police's explanations had been abridged and differentiated expert opinions had been suppressed or simplified.

The uncritical publication of online comments that violate personal rights or are obviously false is also incomprehensible. The Government Council is therefore prepared to clarify the points raised by the petitioners.

Newspapers reject accusations

The editors-in-chief of BZ and Confederation once again rejected the accusations on Monday. In particular, it was not true that the editorial team had made any allegations "demonstrably against their better judgment". This is false and damaging to the company's reputation, according to a statement provided to Keystone-SDA.

On the contrary, the media representatives had "correctly and precisely disclosed what they had observed". Furthermore, in an article published a few days after the incident, the editors mentioned that the knee fixation in the Bern case had lasted less time than in the Floyd case.

There could be no question of prejudging the police officer. The media representatives had never claimed that the man had committed a criminal offense. Due to the freedom of the media, it is permissible to report on problematic facts even if there has not yet been a final judgment - and even if an accused person is later acquitted.

It was true that some online comments had been activated in which the police action had been linked to murder and manslaughter. "We have since removed these comments. We apologize for the fact that such comments were published at the time." (SDA)

The European Commission is opening proceedings against the online platform TikTok. The aim is to investigate whether TikTok is doing enough to prevent the distribution of illegal content and has violated EU rules on the protection of minors and advertising transparency, as the EU Commission announced in Brussels on Monday.

According to the Commission, it had already conducted a preliminary investigation. Its findings had led to formal proceedings being initiated against TikTok. The possible infringements also involve TikTok not doing enough to ensure that the app does not encourage addictive behavior. Remedial measures, such as age checks to protect minors so that they are excluded from certain content, may not be effective, according to the Commission.

Online platforms have an obligation due to EU law

Almost exactly two months ago, the EU opened similar proceedings against X (formerly Twitter). This concerned, among other things, posts about the Gaza war. Online platforms are obliged by a new EU law on digital services (DSA) to take strict action against illegal content such as hate speech and incitement to hatred online.

Since the law came into force, the Brussels authority has sent a list of questions to a number of large online platforms, including Facebook's parent company Meta and Snapchat. For example, they had to provide information on how they protect the mental health of young people.

The platforms must provide their users with information about ads - for example, why they are being shown the ads and who has paid for them. In addition, minors are to be given special protection. For example, it is forbidden to target them with advertising based on personal data. (SDA/swi)

Under the Campaign umbrella "Switzerland. Our home." the household appliance manufacturer V-Zug emphasizes its commitment to Switzerland and its values, which are reflected in its unique standards of quality and functionality. At the heart of every V-Zug design is a piece of Switzerland and precision for greater user comfort and durability.

In the new moving image, the heart of the brand campaign, everything revolves around the place on which everything is based: "Switzerland, our home". V-Zug brand ambassador Andreas Caminada is also featured. The star chef, who has been awarded 19 Gault Millau points, embodies Swiss excellence and combines tradition and innovation. Qualities that also characterize V-Zug products.

"Our name says it all: We produce in Zug and we are proud of that. This connection to Switzerland is not just geographical; it is deeply rooted in our brand DNA. This campaign celebrates our commitment to our home country and its values," explains Nathalie Noël, Chief Marketing Officer at V-Zug. Dennis Hofmann, Managing Director Strategy at Jung von Matt Limmat, adds: "The campaign illustrates the unique connection between origin, Swiss values and everything that has always characterized V-Zug: the uncompromising demand for design, quality and functionality."

Jung von Matt Limmat is responsible for the strategy, conception and realization of the entire campaign in close collaboration with V-Zug. This includes the TVC, which has been available online in German and French, on TV and in cinemas since the beginning of February, as well as all print and online assets.

Responsible at V-Zug: Nathalie Noël (CMO), Stefan Hoesle (Head of Global Marketing), Roland Graf (Head of Global Omnichannel), Bernardo Egli (Global Marketing Manager) Daniel Vila (Head of Marketing Switzerland), Kevin Schläpfer (Head of Digital Marketing), Katharina Loidl (Co-Lead Creative Studio), Nadja Garcia-Toscan (Co-Lead Creative Studio), Cynthia Herschel (Senior Global Social Media Manager). Responsible at Jung von Matt Limmat: Carsten Jamrow (Executive Creative Direction), Cansu Sezer (Creative Direction), Sophia-Maria Kramer, Elif Soysal (Text), Samantha Nutt (Art Direction), Pia Chlumetzky (Strategy), Andrea Schütz (Account Management), Dennis Hofmann (Managing Strategy Director). Responsible at Jung von Matt Impact: Ladina Baumann (Head Media Strategy), Jean-Paulo Chaveiro (Senior Digital Media Consultant), Elena Zäch (Trainee Media Planning). Responsible at June Corporate Communications: Raffaela Ackermann (Senior Communication Consultant), Yvonne Samaritani (Managing Director). External partners:inside: Mark Rota (Agency Producer). Responsible at Pumpkin Film: Ben Strebel (Director), David Foulkes (Cinematographer), Florian Hatwagner (Gimbal Operator), Robin Fessel (Production Designer), Markus Metzger, Jürg Plüss (Set Contsruction), Damaris Eigenheer, Angela Moser (Styling), Laura Moser, Melanie Cetrangolo (Make Up/Hair). Music: Holtnevel by Niklas Paschburg Bosworth Music and Unperceived Records/Kretzer-Kurhan GbR.  Editing: Trim Editing London, Editor: James Forbes-Robertson. Postproduction: Soundrecording and Soundmix, Color Grading, Online via Nhb Berlin, Images Postproduction via Recom.

Eight industry professionals are members of the so-called "Industry Advisory Board", which will discuss and report to the Board of Directors. This was announced by the Locarno Film Festival on Monday.

The idea behind this advisory body is to "shed more light on auteur cinema". According to the press release, the film industry has had to adapt to "significant changes in its material conditions and underlying distribution strategies" in recent years. One aim is to network with other sectors of the industry worldwide.

Nadia Dresti will head the committee. She has been a member of the Locarno Film Festival Board of Directors since 2022. She has been involved with the Festival since 2000, when she was Marketing Director of 20th Century Fox Switzerland.

The Advisory Board also includes producer Ted Hope, the President of the Swiss Cinema Association Edna Epelbaum and Bobby Allen, who works in the field of digital distribution strategies. Marion Klotz, head of the Locarno Industry Academy International, is also on the board, as is Beki Probst, who currently advises the Berlinale, and Emmanuel Cuénod, former director of the Geneva International Film Festival (GIFF). Gerardo Michelin is to contribute his expertise on Latin American cinema as an additional member.

The 77th edition of the Locarno Film Festival takes place from August 7 to 17. (SDA/swi)

The campaign starts on Monday and can be seen on various channels throughout Switzerland for four weeks. The background to the campaign is the partnership agreement between the retailer and WWF Switzerland, which has been extended by three years in 2023. "The current campaign once again underlines our appreciative partnership with WWF Switzerland and our ambitious sustainability goals," explains Nicholas Pennanen, CEO of Lidl Switzerland.

While sustainability goals are defined in a wide variety of areas, the campaign deliberately focuses on particularly accessible topics such as plant-based alternatives, organic food and food waste. The aim of the campaign is to encourage people to make small changes in their everyday lives and to try something new. The campaign aims to show that everyone can make a difference through conscious shopping.

The Zurich agency Unikat was jointly responsible for implementing the campaign. The slogan "Sustainable is more fun" is intended to emphasize that shopping is not only about conscious consumption, but also about joy and positive feelings. "It was important to us to give the campaign a positive feel. There are already enough negative messages in this area," says Daniel Meier, Creative Director of Unikat. Doing something good for the environment should not be associated with coercion, but with a smile.

Looking at your cell phone is omnipresent - after all, there's always a feed to check or a message to reply to. But while you're looking at the small screen, the world keeps turning and you run the risk of missing unique moments.

With a story that shows just that, Sunrise makes a charming plea not to miss out on life's surprising moments. It stars a young woman who rides a lift engrossed in cat videos and nail tutorials and doesn't notice that tennis legend Roger Federer and ski high-flyer Marco Odermatt are getting on. A fact that amuses Switzerland's most popular athletes. Only when the unique moment is over does the main protagonist take her eyes off her cell phone and realize that something special has just happened. "Spooky", the soundtrack to the campaign, comes from British soul singer Dusty Springfield.

The film will be shown in cinemas, on TV and online. Shortly before the campaign launch, a teaser drew attention to the upcoming encounter between the sports stars.

Responsible at Sunrise: Andreas Caluori (Senior Director Brand, Consumer Marketing, Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Senior Marketing Manager). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Maira Weidmann (Text), Luca Stancheris (Art Direction), Josephine Jeanguenin, Moritz Houmard (Graphic Design) Gordon Nemitz (GF Strategy), Andrea Bison (GF Consulting) Claudia Ziltener, Michaela Bossard, Cornelia Nünlist (Consulting) Benjamin Calcott, Thomas Nabbefeld (Producing). External partners: Pumpkin (Production), Martin Werner (Director), Sonja Brand (Executive Producer), Stefanie Brand (Producer), Jan Mettler (DoP), Nikolai Monber (Editor), BaconX (Grading & VFX), Südlich-t (Finishing) Jingle Jungle (Sound Studio), Kevin Koch(Sound Design), Claudia Brand (Post Producer), Track and Fields (Music Licensing), Mediatonic, SirMary (Media).

The most important facts in brief:

• The nominees for "Advertiser of the Year" 2024 are
  • Andrea Bison, Co-Founder and Head of Consulting at Thjnk Zurich
  • Jan Kempter, Creative Director at Wirz
  • Gabriel Mauron, Creative Director and Member of the Management Board of Havas Switzerland
• The subscribers of the Advertisingweek.ch/m&k-newsletter and the "Advertiser of the Year" jury each have a 50 percent share in determining who will be named "Advertiser of the Year" in 2023.
• The online election starts on Monday, February 26, 2024 and ends on March 1, 2024 at 23:59. Anyone who has been eligible to take part in the online voting since January 19, 2024 at the latest for the free m&k advertisingweek.ch newsletter and receives the newsletter during this period.
• For each newsletter subscriber a Vote counted. Forwarding your own newsletter to other people does not work either: Each voter must have subscribed to the newsletter with his or her own e-mail address.
• The Award Night will take place on March 26, 2024 at Razzia Zurich.

In December 2023, the community of m&k advertisingweek.ch called on various industry heads to nominate themselves as "Advertiser of the Year" 2024. Based on this list, the expert jury in an exciting discussion three high-caliber personalities: Andrea BisonCo-CEO, CCO and Partner at Thjnk Zurich, Jan KempterCreative Director at Wirz, and Gabriel Mauron, Chief Creative Officer of Havas Switzerland are entering the race for the coveted title of "Advertiser:in of the Year" in 2024.

Together with Alexander Jaggy Andrea Bison founded the agency Thjnk Zurich seven years ago. Before that, she worked in Hamburg at Jung von Matt, Springer & Jacoby, Kempertrautmann and Thjnk for clients such as Bild, Mercedes-Benz, Audi and McDonald's. The mother of three has been nominated as "Advertiser:in of the Year" for the fourth time and lives with her family in Zurich.

Since 2021 Jan Kempter Creative Director at Wirz. Before that, the Graubünden native worked as a copywriter at Jung von Matt Limmat and Publicis Zurich before being promoted to Creative Director in 2018. His career in advertising began more by chance with a copywriting competition for toothpaste. In 2023, he led the multi-award-winning campaign for Migros beer.

The Geneva-born Gabriel Mauron joined Havas Switzerland in 2014, where he has been Chief Creative Officer and a member of the Executive Board since April 2023. Over the course of his career, he has worked for agencies such as Saatchi & Saatchi, M&C Saatchi and Leo Burnett. In addition to his role as a creative, he also works as a photographer for reports such as "Homes on hold". Mauron is the only ADC member in French-speaking Switzerland. He lives in Geneva, is married and the father of two teenage daughters.

In we introduce you to the three nominees in more detail. The official voting starts on Monday, February 26.

• Interview with Andrea Bison
• Interview with Jan Kempter
• Interview with Gabriel Mauron

Voting starts on February 26

The final winner of "Advertiser:in of the Year" 2024 will be decided by voting as usual. The jury has 50 percent voting rights, the other 50 percent will be determined in the familiar newsletter voting. Anyone who subscribes to the free newsletter from m&k Werbewoche.ch with their own e-mail address and has registered by January 19, 2024 is eligible to participate. Only those votes that fulfill this requirement will be counted. If you vote more than once, only the most recent vote will be counted. The newsletter election will run from Monday, February 26 until Friday, March 1, 2024 at midnight.

Award night at the Zurich Razzia

Since 2021, the "Advertiser:in of the Year" award has once again been held as an independent event. After being held twice on the high seas on board the MS Wadin, the m&k advertisingweek.ch in Zurich's Seefeld district and will select the "Advertiser of the Year" on March 26, 2024 as part of an award night at the Razzia restaurant.

With his accumulated knowledge, his experience and his trustworthy manner, Jan Maurer will lead Swiss Marketing into the future with great vigor, the professional association writes in a press release.

"With his impressive communications, marketing and management experience in various industries, Jan Maurer is the ideal expert to tackle and lead the upcoming change in the association for the benefit of the members, the clubs and in the area of education," Andreas Balazs, President of Swiss Marketing, is quoted as saying.

Jan Maurer, how would you describe yourself?

Jan Maurer: I am a doer who sees opportunities and tackles them together with the team. I am also a communicative, curious, loyal and energetic leader.

Where in your professional career have you been able to pack your rucksack with the right skills?

For the last seven and a half years, I have worked as Head of Marketing and a member of the management board of Bächli Bergsport, which has 13 branches throughout Switzerland. Before that, I worked as Head of Marketing in an international company and for over 20 years in various communications agencies, including eight years as founder and co-owner of my own communications agency. This has enabled me to fill my rucksack with a varied mix of valuable experience in all my years of work.

What can the members, the team, the examination committees and the partners of Swiss Marketing look forward to?

I am characterized by a mixture of passion, lifeblood and broad marketing knowledge, coupled with assertiveness, cheerfulness and fire for the cause.

The Swiss Marketing Association is currently undergoing major changes; taking over the management of the association in this situation is a challenge. What appeals to you about this position?

It is precisely this change that is so appealing, because change is what keeps us alive. I like to get things moving to make them a success and I look forward to tackling this together with a strong team, the Board of Directors, the clubs and the examination committees throughout Switzerland.

How would you like to promote an innovative culture within the association?

I am fundamentally driven by a desire for innovation. To promote this, I want to create the right structures, framework conditions and an open and communicative culture.

Can you already tell us what you will be tackling first?

I look forward to getting to know the team in an uncomplicated way. For me, a good team spirit is essential and helps me tackle the common challenges. In addition, the fridge needs to be ready for spontaneous aperitifs - because I want to toast a first joint success with the team soon. In concrete terms, I am of course tackling the implementation and further development of Swiss Marketing's new strategy.

The Bern University of Applied Sciences Business School educates around 2,500 students and focuses its teaching and research on practical research areas such as sustainable business. The production company Nutshell has taken this starting point as an opportunity to understand the economy as a circular cycle in which innovation and education are closely interwoven.

This circularity was taken further and used as a cinematic concept. The result is an image film for BFHW that has neither a beginning nor an end.

Circular economy at the heart of communication

The brand awareness campaign focuses on various photo subjects and a main film, which is intended to manifest the university's positioning as a sustainable educational institute. The film team works exclusively with students, employees and laypeople from the Bern area.

Responsible at BFHW: Natascha Branscheidt (Head of Communications), Natalie Fasnacht (Project Manager), Raphael Zaugg (Video). Responsible at Nutshell Films: Yves De Prà (concept, direction, production), Andreas von Muralt (concept, production), Lukas Wellauer (camera), Oliver Muff, Niculin Felix (head lighting), Nicolas Brunner (setton), Magnus Langset (edit), Hastings (sound design, mixing), Tape (VFX), Simon Hardegger (color grading).

This is the result of a joint announcement by the two complainants on Friday. Canal B is the future regional television channel for the region of Biel/Bienne, Bernese Jura and Seeland. Canal Alpha is the regional television station for the Jura Arc.

In their communiqué, the owners of Canal B and Canal Alpha recalled the 2+2 rule in the Radio and Television Act. This states that one player may not control more than two radio and two television licenses.

However, it is clear that the Steulet Group will control a total of three radio licenses through various companies and individuals: RTN in Neuchâtel, RFJ in the Jura and RJB in the Bernese Jura and the Biel region, the latter station together with the Gassmann Group.

The 2+2 rule must be adhered to in order to avoid media concentration and unfair competition, the complainants wrote. The complaint was therefore submitted in the interests of balanced media coverage in the region.

The licenses for the local radio and television stations were re-awarded in January. In the television sector, Canal B was awarded the license for the Biel area. The former local television station Telebielingue, owned by the Gassmann media group, lost out. The latter immediately announced an appeal to the Federal Administrative Court. (SDA)

As in the previous year, Power Pur will take place after the general meeting of Dpsuisse, which continues to sponsor the event under its new name. During the half-day conference, columnist Kurt Zimmermann, AI pioneer Chris Beyeler, entrepreneur and digital ethics expert Cornelia Diethelm, slammer Gina Walter, entrepreneur and diversity expert Esther-Mirjam de Boer and former Swiss football referee Urs Meier will speak on the topic of "Reshaping Print & Media - talents of today and technologies of tomorrow". This will be followed by the presentation of the Swiss Print Award, which recognizes outstanding print work produced in Switzerland.

Former print shop as the new location for the print event

While the course of the event remains the same, the location is changing this year. The print and media industry event will now take place in the former NZZ-JED Events in Schlieren, a printing company. The hall reportedly offers an "ideal infrastructure" and is known to many players.

Important sponsoring partnerships

"Power Pur would not be possible without sponsors," says Beat Kneubühler, Director of Dpsuisse, the event's patron. "We are overjoyed that the premiere edition was so convincing. The commitment of major new sponsors sends an extremely positive signal to the industry."

It is not without reason that Kneubühler and the organizer Galledia Event are so positive: in addition to Heidelberg, Koenig & Bauer and Papyrus, which were already involved as sponsors at the first event, two other well-known paper suppliers, Antalis and Fischer Papier, have been acquired as event sponsors this year. The Chromos Group was also impressed by last year's successful premiere. It is participating as a bronze sponsor.

The patron is delighted with the growing support: "It is only through the trust of our sponsors that we can continue to develop the event at a high level and make it a meeting place for the print and media industry," says Kneubühler.

Registration now possible

Registration for Power Pur is already possible at Power-pur.ch. The regular participation fee is 350 francs. Members of Dpsuisse, Copyprintsuisse, VWP, LGB and Swisscarton benefit from a reduced ticket price of CHF 190. The participation fee includes catering - lunch, break and aperitif riche - as well as the Swiss Print Award ceremony afterwards. Interested parties who only wish to attend the award ceremony can purchase special tickets for this part of the event at a price of CHF 90.

The Real Book of Work

How organizations really work and how we lead them into the future.

• Author: Christina Grubendorfer and Christina Ackermann
• Publisher: Vahlen Verlag, 2023
• Pages: 368
• ISBN: 9783800671540

Companies are complex systems - but the dominant management trends are characterized above all by simplicity and clarity. This does not fit together and leads to expensive transformation projects dying a silent death sooner or later. In their book, Christina Grubendorfer and Christina Ackermann dispel popular myths and promote a management approach based on systems theory. There are no simple recipes to offer - but there are: Nor can there be any. Provocative and convincing: an exceptional leadership book.

Ideas at the touch of a button

How we can unleash our full potential with the help of artificial intelligence.

• Author: Reid Hoffman
• Publisher: Plassen Verlag, 2023
• Pages: 240
• ISBN: 9783864709425

Reid Hoffman is not a neutral observer but, as an investor in OpenAI, an enthusiastic ChatGPT fan - albeit a thoroughly reflective one. He assesses application scenarios as well as critical objections and ventures an outlook on future developments. In his book, Hoffman demonstrates the best way to handle AI himself: He lets the chatbot write large parts of it, but looks very closely at its virtual fingers. Two things become clear when reading the book: you have to understand AI in order to use it appropriately. And ignoring it is not an option.

Writing what is.

Better texts for business.

• Author: Anna Gelbert
• Publisher: Vahlen Verlag, 2023
• Pages: 168
• ISBN: 9783800669738

Anna Gelbert wants a fresh start for the German language. She is calling for clear, understandable German instead of the usual business bullshit or official German that has fallen out of fashion. She is neither the first nor the only one to do so. In contrast to the corporate language model and its offshoots, which adjust an organization's use of language on a meta-level according to objectifiable criteria, the author relies on her subjective perception of language. Anyone who wants to be inspired by this will find various ideas in this book for rethinking communication in their own company.

12 laws of stupidity

Errors in thinking that prevent sensible decisions in politics and for all of us.

• Author: Henning Beck
• Publisher: Ullstein Verlag, 2023
• Pages: 257
• ISBN: 9783430211024

In the age of the internet, people are more enlightened and educated than ever before. So why do conspiracy theories and fake news have such an easy time of it? And what is preventing us from actively tackling problems such as the climate crisis? Henning Beck identifies the most important thinking errors that block us and prevent us from taking smart action. He not only offers neuroscientific explanations for our errors, but also shows how we can avoid them. A thoroughly researched and wittily written eye-opener.