Coop's entire sustainability communication appears under the motto "Deeds not words". The phrase says it all: Instead of making promises for tomorrow, Coop has been committed to a sustainable product range, animal welfare, environmental protection, and social issues for over 20 years. Coop demonstrates its commitment to sustainability anew every day. Only continuous improvement and the development of new ways bring results. Since Coop has been working on a sustainable future for decades, the motto "deeds not words" continues to apply unchanged today.

The newly filmed Tat No. 166 is about Coop's own brand Oecoplan. It makes an important contribution to greater sustainability in the non-food sector; the products offer an environmentally friendly alternative to conventional products. Oecoplan stands for responsible use of our natural resources and is therefore recommended by the WWF. The TV commercial shows that thanks to Oecoplan everyone has a nice and clean home. Even the animals, which are therefore released where they belong - in nature.

Tat No. 12 is about Coop's sustainability brands. Around 20 own brands and quality seals run through all product groups. In 2013 alone, around 1,000 new products were launched in this area, and practically every second organic or Fairtrade product in Switzerland crosses the checkout aisle at Coop. The TV spot shows the whole diversity of Coop's sustainability range by means of the many sustainable suppliers who deliver their goods to Coop.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Christof Braun (Head of Marketing PR, Overall Project Management), Bruno Cabernard (Head of Sustainability), Yves Grüninger (Head of Sustainability Own Brands), Alexandra Sauer (Project Manager Sustainability), Karin Heliopoulos (Head of Media), Oliver Johnson (Head of Digital Marketing), Christian Lüdi (Head of Social Media and Content Marketing). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Michael Kathe (creative direction), Hanning Beland, Denis Schwarz, Peter von Ah (art direction), Yannick Schaller, Magnus-Matthias Sambo (text), Diana Aberkane, Sylvia Pistrich, Franziska Wiesner (consulting), Constantine Wrage (agency producer), Luki Frieden (director), Joe Berger, Jens Derler (executive producer Pool Films). Responsible at HitMill: Georg Schlunegger, Roman Camenzind, Fred Herrmann (composition), Roman Camenzind (executive producer), Noemi Mathis (project management). Responsible at TWMedia: Stephan Küng (Managing Director).

Christenguss from Bergdietikon is one of the most innovative industrial companies in Switzerland, being one of the first foundries to use additive manufacturing (large-format 3D printing). This means that it is no longer only possible to cast everything from individual pieces to series for the metalworking industry, but also precision parts for medical technology to facade elements for architecture. Not only has CNN already reported on these possibilities at Christenguss, but an architectural project at the Biennale also relied on the innovative strength of the resourceful small company from Bergdietikon. The new orientation of the soon-to-be 100-year-old company has prompted Managing Director Florian Christen to bring its communication and marketing activities into the modern age as well.

In addition to the development of an image campaign that simplifies the highly technical topic and interprets it in an aesthetically sophisticated way, the website as well as a wide variety of digital and analog presentation materials also underwent a redesign. Further measures are already being planned and are also to be deployed soon.

Period of use: As of now and until further notice. Advertising media: Stationery, presentation materials, website, image campaign, PR.

Responsible at Christenguss: Florian Christen (Managing Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text), Daniel Ammann, Herisau (Photography).
 

Anyone who misses an episode can conveniently read it in the 20-minute e-paper or at 20min.ch/dertrick. "In a time of fascination for the digital world, it is also important to cultivate the special value of the printed word," says Pietro Supino, publisher and Chairman of the Board of Tamedia. "The true richness lies in the juxtaposition of possibilities and in diversity. The follow-up novel in 20 Minuten can be seen as a newly conceived form of cultural promotion, and I'm pleased that the idea has developed into a joint project."

"The Trick" is the story about lost and regained illusions around the rabbi's son Mosche Goldenhirsch. Once he was "the Great Zabbatini" who enjoyed success in Berlin in 1939, today he is a grumpy old man in Los Angeles who has lost faith in the magic of life. Until he is visited by a young boy who wants to use magic to prevent his parents' divorce. A truly magical book, for whose film rights Hollywood is already interested.

"The information we consume every day makes it hard to focus on anything. We wanted to counter this modern behavior with something. For twenty minutes every day, forget everything and give readers a great story - that was our joint idea. Emanuel Bergmann's "The Trick" is a novel that touched me, and I hope a few others feel the same way," says Philipp Keel, Diogenes publisher.

Marco Boselli, Editor-in-Chief of 20 Minuten, adds: "Doing things that surprise - that has always been part of 20 Minuten's success story. In this sense, I'm looking forward to Switzerland's most innovative media brand reviving the almost forgotten tradition of the serialized novel."

The collaboration between Tamedia and Diogenes is accompanied by a campaign designed to inspire readers. Sayings such as "Finally read a book again, that's the trick" or "You should never miss a good story, that's the trick" accompany the joint campaign of the commuter newspaper 20 Minuten and Diogenes.

The videos run on the Facebook and YouTube channel of kaloka.ch. The focus is on Samichläuse, who work for Kaloka.ch all year round.

Passers-by and tourists in Bern were amazed this summer when they saw numerous Santa Clauses delivering packages on the streets. The background to this action was a campaign by TrueStory to draw attention to kaloka.ch's Same Day Delivery service. In order to be able to guarantee this service, it needs the best couriers in the world - the Sami lice. In the video clips, they show themselves to be extremely motivated and are happy that, in addition to Christmas, they can now also work on the remaining 364 days of the year.

With the Kaloka.ch pilot project, Swiss Post is launching a local online marketplace with same-day delivery in the Bern area, giving small businesses access to the booming e-commerce sector. More and more selected Bernese businesses have been offering their items on this shared shopping platform since this summer.

This is according to a draft of the EU Commission for the revision of the telecom guidelines, which was made available to the news agency Reuters on Monday. Among other things, it is to stipulate how Whatsapp and Co. deal with requests from security authorities and how they are allowed to earn money with their customers' data. The EU Commission did not want to comment on this. Behind the planned new rules for the companies from the U.S. is an old dispute. Companies such as Skype argue that, as pure Internet providers, they do not fall under the same laws as the large telecom companies. The latter, in turn, argue that their rivals offer the same services as they do.

Same rules of the game

Deutsche Telekom, Spain's Telefonica and France's Orange have been calling for a level playing field for all providers for years. "Unlike telecom groups, the new Internet services have the right to evaluate location and communications data for business purposes," explained Orange, formerly known as France Telecom. The ex-telecom monopolists' anger comes not only from the alleged unequal treatment, but also has financial reasons. In recent years, they have lost billions in revenue because EU citizens prefer to use free messaging services from Web rivals instead of toll phone calls and SMS. To put long-established telephone companies on an equal legal footing with Internet providers, the EU would probably have to change its own rules. These define which companies can be regulated at all. According to the current definition, the companies concerned must bear responsibility for the electronic transmission of signals and also partially influence the path of the information. This is clearly the case for telecommunications companies with their own extensive networks, but Internet providers almost always use the services of others.

Whatsapp in sight

This is the reason why the Whatsapp service belonging to Facebook, Google or the Microsoft subsidiary Skype have so far been virtually unregulated in the EU. According to the Commission's draft, Internet communication services in which the user dials a telephone number for the connection may fall under the stricter regulation for telecom services. This would mean, for example, that emergency numbers would have to be built into the programs in the future. The commission plans to present the draft, which is part of a large-scale realignment of telecom rules in the community of nations, in September. (SDA)

From September 2016, the station will broadcast a total of twelve live matches from the European qualifiers, including the play-offs. The first match to be broadcast will be Norway versus Germany on September 4, followed by the classic Italy versus Spain on October 6. Two more outstanding affairs will follow later this year. The live matches will be broadcast to UEFA's highest quality standards.

Having already broadcast live various IAAF Diamond League athletics meetings, matches of the World Cup of Hockey as well as the Swiss Fed Cup team, and top soccer matches such as the Europa League playoff game GC vs. Limassol, TV24 is once again underlining its commitment to sports with the broadcast of the World Cup qualifiers.

In addition to a total of twelve top live qualifying matches without Swiss participation, the rights package also includes a weekly summary of all other qualifying matches. In addition, there will be pre- and post-match coverage in each case, as well as expert interviews in the TV24 sports studio during the half-time break.

Mike and Sulley from "Monster AG", Lightning McQueen from "Cars" and of course Dorie and Nemo from the brand new movie sequel "Finding Dory" - they and other Disney/Pixar stars are now available as cuddly plush figures in the Coop promotion "Plush Chat". Those who collect diligently can choose one of a total of eight figures for free for 40 collector's stamps.

Valencia was responsible for the entire communication of the promotion: the naming, the visuals as well as a variety of advertising materials from the collector's booklet to the POS poster. For the moving-image insert, a spot was shot with children playing, which is shown on the web as well as on TV and works in a wide variety of formats and lengths. Depending on the spot, the children's scenes were also supplemented with clips from the Disney/Pixar films. Animation and real film are coordinated in such a way that it looks as if the children are reacting to the animation scenes in their play.

A die-cut direct mailing in the shape of Dorie was created exclusively for the Hello Family Club. Club members benefit from a collection booklet with four pre-printed collection stamps and an exclusive competition. The collection campaign runs from 15.8. to 1.10.2016 in all Coop supermarkets, Coop City department stores, Coop Pronto, Coop Restaurant and coop@home.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Catherine Gritti (Project Manager Advertising), Helmut Träris (Head of Sales Promotion/ Coordination CP/Projects), Maya Herzog (Project Manager Sales Promotion), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Digital Marketing), Karin Heliopoulos (Head of Media), Christian Lüdi (Head of Social Media), Sven Zgraggen (Responsible Hello Family Club). Responsible at The Whole Media: Stephan Küng. Responsible at Valencia Communication: Michael Gerber (CEO), Tommy Schilling (Creative Director), Gianna Burghartz (Art Director), Delia Guerriero (Assistant Art Director), Sebastian Refardt (Senior Copywriter), Ladina Bader (Consultant), Emanuel Plüss (Team Leader Polygraphy) and Nina Hermann (Polygrapher). Responsible at WirzFraefelPaal Productions: Adrian Wisard (Director), Stefan Fraefel (Executive Producer), Nina Wirth (Producer).

Josefsohn, who was born in Hamburg in 1961 and lives in Berlin, photographed a well-known advertising campaign for the music channel MTV in the 1990s. Josefsohn was a skater before his visual language played a major role in shaping the aesthetic of the 1990s. He became famous with the MTV poster "Miststück," with which he created an icon somewhere between bitch and girlie. Josefsohn's MTV posters were so popular that they were constantly being ripped off the walls. Josefsohn had suffered a stroke in 2012 and had been disabled ever since. With his series "Am Leben" for Zeit magazine, he and his partner Karin Müller documented his time after the stroke. The series won the German LeadAward for best reportage photography. (SDA)

A typical smartphone user looks at their cell phone an average of 88 times a day. At least that is the result of the study by Bonn scientist Alexander Markowetz. According to the study, the user checks 35 times whether a message has arrived or wants to know what time it is. Users unlock their device 53 times a day to write a message, take a photo, start an app or surf the web. Their importance in everyday life is also reflected in the sales figures: 1.43 billion smartphones were sold worldwide in 2015, 10% more than in the previous year. In Switzerland alone, 3.1 million devices were sold in 2014.

"Office in your pocket"

This mass trend was not yet in sight at the beginning of the smartphone era 20 years ago. This era began in 1996 - more than ten years before the first iPhone. At CeBIT in Hanover, the Finnish mobile communications company Nokia announced the "Nokia 9000 Communicator" as a "pocket-sized office", which was then launched on August 15, 1996. One of the most important functions advertised at the time was that the fold-out "Communicator" could also send and receive faxes. The device, which weighed around 400 grams and was sold in Switzerland for around 2,200 francs, also came with an electronic calendar, a digital address book, a note-taking application and a calculator. Some experts see the "Simon Personal" as the world's first smartphone, which was sold by IBM in the USA from August 1994. However, unlike Nokia's "Communicator", IBM's clunky "Simon" could not be used to surf the web, which for most technology historians helped define the term "smartphone". And while IBM soon withdrew from the market, Nokia continued to push ahead. In 1999, the Finns launched the "Nokia 7110", the first WAP cell phone on the market, which could be used to call up web pages formatted for mobile connections. Together with Samsung, Nokia then launched the third generation of UMTS mobile phones in Germany in 2004.

Overrun by the iPhone

However, it was left to Apple boss Steve Jobs to give the smartphone market the decisive impetus. In a now legendary presentation at the start of the MacWorld trade fair on January 9, 2007, he promised the audience three devices at once: a music player with touch operation, a revolutionary telephone and a fundamentally redesigned Internet communicator. Jobs repeated the three terms so often that everyone in the room understood and cheered loudly: All three functions were in one housing. The iPhone entered the stage and was to fundamentally change the market. The mobile pioneers of the time, Nokia, Motorola and Blackberry, were caught off guard by the iPhone announcement and even years later still had great difficulty giving an appropriate response. Only Google, with its then CEO Eric Schmidt, was well prepared. Schmidt had also been a member of Apple's Board of Directors since 2006 and was well aware of the future trend in mobile communications. In October 2008, the first Android smartphone, the HTC Dream, was launched on the market. Apple boss Jobs was furious because the Android interface was so similar to the iPhone. However, Apple did not succeed in having the Google system stopped across the board in court. Jobs' successor Tim Cook finally put an end to the patent war. Alongside Google, Samsung can consider itself the winner of the subsequent Android boom. In the first quarter of 2012, the South Koreans replaced Nokia as the world's largest mobile phone manufacturer. Nokia had held this top position since 1998.

No turnaround through sale to Microsoft

The Finns' decline accelerated from 2011 onwards because Nokia's developers were unable to update their Symbian system into an attractive alternative to Apple's iOS or Google's Android. In February 2011, the then Nokia CEO Stephen Elop implored his employees: "If you are standing on a burning oil platform, you have two options: Either stay and burn, or jump into the deep end." Nokia took the plunge and was picked up by the Microsoft lifeboat with its Windows system. However, the maneuver could not save Nokia's smartphone division from sinking. This Nokia division and the Finnish company's patents ended up with the US group for 5.4 billion euros in April 2014. However, after a series of poor quarterly results, the division has already been wound up by new Microsoft boss Satya Nadella. (SDA

You might think the concept is getting stale. But far from it. Because with dogs and especially cats, most people can hardly say no. The Dog band we already had. Now comes the cat band - and even more directly from the eighties. This decade was almost forgotten with all the 90s hype and now gets another appreciation thanks to DDB London and the cat food brand Temptations. What's nice is that the cats weren't animated, but make completely natural mouth movements. Which, of course, look absolutely fake. The trash decade sends its regards. The song: Don't You (Forget about Me) by Simple Minds. In typical cat fashion, it is not about the neglected partner, but about food. Because the mistress takes more than enough time while shopping. This is well received: The Youtube comments are absolutely enthusiastic. You can agree with that. (hae)

Inspiratio.net, which includes In Flagranti Communication, In Flagranti Design, 55 Weeks and Digital Innovation Lab, is experiencing encouraging growth, according to a statement. To successfully meet the challenges of this growth, the Management Services department has been expanded and is now headed by Sarah Grimmelikhuijsen. The graduate communicator FH with an EMBA in management and leadership combines all worlds: She brings eight years of agency experience in the field of communications, PR and digital, including as a member of the executive board of a web agency.