Medienjobs.ch, an online job market specializing in the media and communications industry, is now presenting its latest job offers on Pressetext.ch on a weekly basis. In addition to the publication in the Mediaforum press review with 5,000 subscribers, 15,000 professionals in the communications industry will be reached via the news service, according to a press release. According to medienjobs.ch, this publication in news services is also intended to reach and address non-active job seekers.

"Turn to the music" is the campaign slogan used by Grey to promote the latest Nokia product. Similar to the children's toy "Transformer", the Nokia 3250 transforms from a cell phone into a music player in a fraction of a second. A rotating keyboard unit enables this transformation and also turns the phone into a camera if desired. Grey turns the eyes of the target group with the visual realization during the month of May. Snowboarder Gian Simmen, DJ René S. and rapper Bligg were in front of the camera for the campaign.

As the Tages-Anzeiger writes in its Monday edition, the online presence offers more information about the stock market. The range of information on shares, warrants, foreign exchange and precious metals has been significantly expanded. This applies in particular to funds, where products from different providers can now be compared with each other on the basis of numerous criteria. You can also analyze your own portfolio.
The entire stock exchange offering has been greatly refreshed and improved. The new clear navigation helps to find information more quickly. The new structure also provides a quicker overview of the markets. An improved search function has also been added to the site.

The first quarter of 2006 brought another record for Teletext. With the highest daily reach of 2.2 million users and a daily average of 1.5 million readers, the medium is very popular. Teletext set its daily user record on February 19 during the Olympic Games in Turin. The daily average in the first quarter of 2006 rose by 135,000 to 1.52 million users, a new record. Compared to the same period last year, Teletext has increased its gross reach by over 14 percentage points. The increase during this period over the last three years is as much as 37 percent, according to a press release. Teletext also set a new monthly record on the Internet. This was in March 2006, when over 22.7 million page impressions were measured. The record value of the previous month around the Olympic Games in Turin was thus even exceeded by 600,000 page views.

The Aargau-based web service provider Three Way celebrated its 10th anniversary on May 1. Over the past few years, the agency has implemented projects for clients such as ABB and Alstom, and the website of Federal Councillor Christoph Blocher also originates from Aargau. "Nowadays, personalized functionalities, integrated store solutions and online administrations are increasingly in demand," says founding and management member Hakan Erci, describing the current market situation. Three Way is also responsible for the web application of the risk assessment tool FOTRES, which is designed to document the risk of recidivism and the course of therapy of sex offenders and criminals in a standardized manner as part of the security detention process.

Publicis Zurich is the only Swiss agency on the shortlist for the 47th Clio Awards. The Zurich-based agency has been nominated in the Retail Store category for the advertising film "Lovers", which was produced on behalf of Charles Vögele. The Clio Awards will honor the best international works in advertising and design on May 16 in Miami.

McCann Erickson has created a tongue-in-cheek campaign for Credit Suisse as the official main sponsor of the Swiss national football team. The TV commercial shows small children romping around among soccer toys. In the middle of it all, a man tries to get to grips with the difficult situation. When the doorbell rings, we recognize Köbi Kuhn, who opens the door to receive another child from a mother. The commercial makes reference to the sponsorship. The TV commercial is accompanied by a poster and advertising campaign with two motifs. True to the motto "The whole of Switzerland supports the national team", the motifs dramatize the fact that the entire Swiss population is backing the national football team, just like Credit Suisse. The campaign will run from mid-May to mid-July and will be supported by an internal branch notice board. The commercials will be shown on high-reach channels and in cinemas.

The 2006 Dialog Marketing Prize was awarded on Friday at the Zurich Kongresshaus. Three agencies were extremely successful: OgilvyOne took home six of the 24 awards, followed by Agentur am Flughafen with five and Fisch.Meier.Direkt with four prizes. The Direktmarketing Verband awarded a total of two gold, ten silver and twelve bronze prizes, with Agentur am Flughafen taking the two gold awards: For Graf Malerei, they relied on a colorful dialog spectacle. A small, elegant black leather case filled with small tubes of paint and a sales-boosting letter was sent to potential new customers, 10% of whom placed an order with Graf Malerei. All subsequent phases were also colorful: the colored glasses with the offer, the window painting kit with the order confirmation, and even the aquarium deep relaxation CD with the final invoice. For Rüegg-Naegeli, the agency hosted a Western event at the airport, where customers could prove their seat leather in a bullriding contest: Customers were captured with a lasso invitation, and received a branded and personally addressed cowhide as a memento; a week before the event, they even received a brand created by themselves. Almost 500 of the 700 selected customers responded to the mailings and 240 attended the event.
The Audience Award went to Fazit.Kommunikationsdesign for Praxis Risch. RBC Solutions received the innovation award for its innovative online address tool on behalf of www.adressenpuls.ch. 320 advertising professionals took part in this year's competition. The Direct Marketing Association exhibited the works in the Maag-Areal, where they were judged by the public and the jury.

For the first time, a Swiss brand receives the highest award of the ReBrand 100 competition, the Rebrand 100 Award. The repositioning and redesign of the brands submitted were evaluated against the background of their strategic objectives. The international jury concluded that Swiss Life's global rebranding had been a key factor in its successful turnaround. The new brand strategy had been developed by MetaDesign in close cooperation with Swiss Life/Rentenanstalt. The brand was implemented consistently throughout Europe under the Swiss Life name. MetaDesign has been operating in the top group of renowned international branding firms for over ten years and has around 250 employees at its offices in Zurich, Berlin and San Francisco.

The Cologne-based broadcaster has specified its plans and intends to launch three digital subscription channels this year. As reported by the Financial Times Deutschland, two of the channels will show fictional programs such as RTL series or films, while the third channel will consist of in-house produced lifestyle and coaching programs. RTL's aim with the pay-TV offer is to tap into additional sources of revenue. The special-interest channels will be available via Kabel Deutschland and Unity. RTL is also planning to offer the programs as video on demand in the foreseeable future. No specific dates or prices have yet been announced.

A working group of the Swiss Fairness Commission, the executive body of the Swiss Advertising Foundation for Fairness in Commercial Communication, has specified the list of print media in which tobacco advertising is permitted. Piero Schäfer, the communications officer of Schweizer Werbung, has published an interview with managing director Ueli Custer, a member of the working group and the IG Elektronische Medien. The text reveals that the tobacco industry's 1992 agreement with the Commission on Fair Trading, which regulates self-restriction in tobacco advertising, had already been tightened in 2003. Since then, tobacco advertising has only been permitted in print media with a readership of at least 80 percent adults. The working group has now also examined the titles that only just meet the 80 percent adult share. In addition, all titles without readership figures were examined individually by the working group. The list published by the Swiss Cigarette Association shows those titles in which tobacco advertising may be placed. The list does not provide any information on which titles have been removed. Approximately twenty titles are new to the list. If tobacco advertising is published in titles that are not on the list, the Swiss Cigarette Association undertakes to initiate internal arbitration proceedings against its member. No action will be taken against the publishers, "as they only place advertisements if they have been commissioned to do so", says Custer. Print media that would like to be included on the list can apply for inclusion, but must be able to credibly prove that the publication meets the criteria.

The campaign designed by Jung von Matt for Schaffhausen watch manufacturer IWC won three awards in Berlin: gold for the ad copy of the year at the Lead Awards and bronze ADC awards in the print advertising and copywriting categories. The advertising campaign was launched last year for diving watches and carries the headline "Why fish swim with their mouths open". For IWC, these awards are a welcome confirmation of the effectiveness of the campaign, which is intended to further strengthen the international awareness of the brand, IWC announced in a press release. The Lead Awards, Germany's leading awards for print and online media, have been presented for 15 years. It is not possible to apply for the awards, which are presented annually by a prominent jury to 18 outstanding entries in the magazine, advertising, photography and online categories.