To whet the appetite for the Xopa cost analysis program, the Metzgerlehner advertising agency is sending a box with plates and cutlery to CFOs and IT supporters. The package also includes an invitation to an unconventional business lunch and a reply card. If this is returned, a Bison Systems sales representative appears at an agreed time with a lunch bag in his luggage. The aim is to make Xopa appealing to the customer over lunch, according to a press release. Around 100 copies of the personalized mailing were produced and sent to selected CFOs and IT support staff at medium-sized and large companies.

The student newspaper "Polykum" from the ETH took third place in the MLP Campus-Presse Award 2006. The winner was the newspaper "Neue Universal" from the University of Trier, with "ruprecht" from the University of Heidelberg coming in second. 33 publications took part in the competition. As a prize, two representatives of the newspaper "Polykum" will receive an internship at the Financial Times Deutschland. The annual award is presented by the Initiative
Pro Campus Press. The initiators of the initiative are the Heidelberg-based financial services provider MLP and the media specialist publisher Rommerskirchen.

The student magazine "Polykum" has been published nine times a year since 1992 as the sweep newspaper of the ETH in-house newspaper "ETH Life Print". It is designed by an eight-person editorial team as well as some freelancers and is sent out to all ETH students and employees in a print run of around 21,000 copies.

The online marketplace for vehicles AutoScout24 is launching a partnership with the classifieds magazine Action Auto. Advertisers on AutoScout24 can now transfer their advertisements to the used car magazine. Action Auto is published monthly with a circulation of 4000 copies at newsstands, train stations, airports and shopping centers in French-speaking Switzerland, as well as by subscription. In German-speaking Switzerland, AutoScout24 customers have been benefiting from a similar offer with Auto-Illustrierte for a year now.

The advertising agency Publicis has been commissioned by the Museum Oskar Reinhart in Winterthur to publicize the exhibition "Nana" by Edouard Manet.
The aim of the advertising measures is also to generate as much attention as possible among the general public, according to a press release. Thanks to its exciting keyhole look and the discreet reference to the museum's website, the motif arouses curiosity. The advertising measures can be seen on the Internet, on posters and as advertisements in the Tages-Anzeiger, Züri-Tipp and NZZ am Sonntag. From October, a cinema slide will also be shown in the Arthouse cinemas. The Museum Oskar Reinhart is well known in the art world for its exhibitions of 18th to 19th century artists from Switzerland, Austria and Germany.

The agency Spillmann/Felser/Leo Burnett launches the "Freshness Campaign" for Feldschlösschen with two advertising films. While the "Today we drink to..." campaign, which will continue to be used, primarily communicates when you should drink a Feldschlösschen, the new films focus on "Why you should drink a Feldschlösschen".
For the first time ever, the brewery opened its castle doors and allowed the TV commercials to be filmed exclusively in the castle, according to a press release. The film was directed in Rheinfelden by Will van der Vlugt. The commercials can be seen on television from July 9, 2006.

The agency at the airport now has the Swiss Roof and Wall Association (SVDW) on its passenger list. The creative team from Altenrhein is developing the communication measures for the association's 100th anniversary in 2007. Other new clients include the Swiss Real Estate Agency with all corporate communications tasks and Steinemann, a wholesaler of tools, equipment and signals from Flawil.

The German public broadcaster ZDF wants to charge GEZ fees of 17.03 euros for computers with Internet access from January 2007. The public broadcaster ARD does not approve of this plan at all. ZDF plans to equate a computer connected to the Internet with a television set - regardless of whether the computer is used to watch television. The dispute is currently before legal commissions, writes Pressetext. ARD is expecting protests against the broadcasting system. It only wants to charge the radio fees, as the broadcaster only offers a few news programs on the network. Experts describe the situation as delicate. The problem is that television and radio have so far been consumed mainly via traditional channels. In addition, a rigid approach could result in one person incurring several fees if they use the boarding school for private and professional purposes.

Valora has appointed Christian Schock (51) to the position of Head of the Press & Books Division. Schock will take over the role with immediate effect and will also become a member of Group Management, according to a press release. Schock has had overall responsibility for the Messageries Paul Kraus (MPK) group in Luxenburg for three years. This consists of the kiosk business and the press wholesale and book trade. Schock will take on the management of MPK and his new role at the same time until his successor in Luxembourg has been appointed.

The Department of Buildings of the City of Zurich has announced the result of the tendered poster contract: Plakanda, a subsidiary of Clear Channel, has been awarded four of the 16 lots. This means that in future the company will market twice as many permanent advertising spaces on public land as before - a total of 119 advertising spaces. The other twelve lots will go to APG. According to a press release, the market leader sees the decision as the product of decades of contractual loyalty. The city of Zurich is aiming for five-year contracts with effect from January 1, 2007.

28-year-old Benjamin Schmid is taking over as Editorial Director of Radio Basel 1 with immediate effect, replacing Rima Badeen, who has headed the editorial team since March 2005. The qualified psychologist has worked in the editorial department of Radio Basel 1 (then Radio Edelweiss) since 1998, has been Head of Sport since 2004 and was most recently also Deputy Editorial Director. Internal and external options are being examined for Schmid's vacant position, according to a press release.

The Swiss Advertising Federation (SW) published its position on the new Federal Act against Unfair Competition (UCA) on Thursday. As part of the ongoing consultation procedure on the creation of a new criminal offense in the area of ambush marketing (free-rider marketing), the umbrella association will submit a negative opinion to the Federal Council before the deadline in mid-August. SW has sent the letter, dated August 10, to Werbewoche.
After consulting the Board of Directors and the members of the association, SW has come to the conclusion that the existing legal standards already offer sufficient protection against inadmissible references in commercial communication.
In addition, the new article of law "would introduce a new monopoly law that is contrary to the system and hostile to the economy in favor of the particular interests of individuals." The article is also not constitutional, as the requirements of public interest and proportionality are not met, the letter continues. The provisions on administrative and legal assistance are also superfluous and contrary to the system, as civil and criminal law standards and international obligations already exist.
In mid-May, the federal government opened the consultation procedure for the amendment of the Federal Act against Unfair Competition (UWG). The amendment provides for better protection against parasite marketing. With a view to the 2008 European Football Championships in Switzerland and Austria, the federal government wants to use the amendment to strengthen protection against ambush marketing campaigns. The aim of the amendment to the UCA is to declare "unjustified references to third parties and their services in a parasitic manner" as unfair if they are likely to "exploit the reputation of third parties or their services".

Cavegnwerbung developed a congratulatory ad for Cinecom, which won first place in this year's Media Trend Award. The management of Cinecom thanked all employees with a campaign and an advertisement. In the ad, the Cinecom claim "Cinecom - advertising in first place" is changed to the message "Cinecom - in first place" by covering the word advertising with a champagne cork. On T-shirts distributed to employees, the name of the respective employee is printed instead of the word Advertising. The advertisement appears in the Media Trend Journal.