The St. Gallen PR and text agency Complecta is designing the launch measures for the new family magazine Swissfamily.

Swissfamily - the other family magazine is a publication of KünzlerBachman Verlag and will be launched on December 1 this year with a circulation of 35,000 copies. The publishing house already has a whole range of family-specific products in its program, for example Spick - the youth magazine or Unser Baby. The new magazine will provide information on family issues six times a year in German and French. 

With a target of 75,000 reader contacts, the magazine aims to establish itself as an interesting advertising medium for
"Integrate advertisers with family-oriented products" into the market. The first public appearance of the new family magazine took place at X'06 to the satisfaction of all those involved, according to the corresponding press release from Complecta. Swissfamily aims to "support parents and educators from all over Switzerland in dealing with growing children - in a committed, holistic and cross-media way." Exciting articles and discussions address topics that concern the modern family.

The television real estate magazine on TeleZüri and TeleTop enters the trade fair business.

On April 14 and 15, 2007, the TV magazine will be holding the first Wohntraum TV Eigenheimmesse in Dübendorf in hangars 7 and 9. The main partner is the Zurich Homeowners' Association. Between ten and twenty thousand visitors are expected to attend the fair. Admission is free of charge.

Stand prices and supporting program
The prices are deliberately kept low so that smaller local businesses can also exhibit at the fair. For example, a nine square meter stand with inventory costs just CHF 1,980. As a special attraction, a stucco artist will transform a wall into a work of art during the two days of the fair. Wohntraum TV will also be on site with a TV studio.

As of September 1, 2006, Jahr & Co. VIP Media Verlag takes over the golf magazine Drive from St. Galler Tagblatt Verlag. This move is intended to combine the two highest-circulation golf magazines - Golf & Country and Drive - in the paid subscriber market in order to create added value for both readers and advertisers, Jahr Managing Director Beat Schoch told Kleinreport. Golf & Country is published ten times a year with a circulation of 9000 copies. Drive is published eight times a year with a circulation of 5000. Golf & Country will take over successful sections and authors from Drive in order to strengthen the content of the remaining product. In future, the Drive name will only be used for golf specials and will no longer be used as an independent golf magazine on the market. Drive subscribers will be supplied by Golf & Country with immediate effect.

SF, TSR and TSI will continue to show the Uefa Champions League football matches on free TV for the next three seasons. SRG and Uefa have renewed the contract, which expired at the end of June 2006, up to and including the 2008/09 season. This was announced by SRG on Thursday.
Under the new agreement, it will have access to one live match per Champions League match day, i.e. on Tuesday and Wednesday. The highlights of the remaining matches will also be shown. This means that Swiss TV audiences will continue to be able to see all matches and all goals. The two parties have agreed not to disclose the details of the agreement and in particular the financial compensation.

The Crbasel advertising agency is taking up the fight against undeclared work for the State Secretariat for Economic Affairs (Seco). Seco has commissioned the Basel agency with the national public relations campaign against undeclared work.
Crbasel beat three other agencies in the final round of the pitch, according to a press release. The campaign will be launched nationwide in January 2007. At the same time, the new federal law to combat illegal employment will come into force.

The new packaging newsletter "pack's!", launched by Mediaforum.ch, has celebrated its premiere. The e-newsletter for packaging issues and product decoration is intended to present attractive and up-to-date packaging solutions in a condensed form. In particular, it also addresses the marketing function of packaging (see Mediaforum.ch launches newsletter for packaging issues "pack's!").
The newsletter will be published every three weeks, or fortnightly if required. It is sent to the 6,200 recipients of the Mediaforum press review as well as to professionals within the packaging industry and numerous interested parties from the packaging industries. With
"Mediaforum.ch wants to use synergy effects between the packaging and printing industries, according to Thomas Paszti, founder of Mediaforum.ch and publisher of the newsletter. Claude Bürki, the former editor-in-chief of the trade magazine Tara, acts as co-publisher and editor.

Jung von Matt/Limmat has launched new poster campaigns for two clients. The Zurich-based advertising agency has created new posters for Swiss at Swiss airports and a congratulatory poster for BMW. The posters for Swiss have been hanging at the airports in Zurich, Basel, Geneva and Lugano since mid-August. The various messages are staged in a media and location-related manner in the look of the usual airport billboards. From large parking garage posters to special format posters at check-in and posters in the arrivals area.
The poster for BMW will be on display in and around the University of Applied Sciences for Engineering and Information Technology from the end of August. With this poster, BMW congratulates the Department of Automotive Engineering at the Bern University of Applied Sciences for Engineering and Information Technology, which is celebrating its 75th anniversary. BMW wants to highlight the benefits of the department in general and the BMW-specific "Joy of Driving" in particular. For example, a curve diagram on the blackboard leads directly to a serpentine road. This is intended to link the theoretical work on the car directly with the sensory experience in the car.

Patrik Hug is taking over the entire sales management of Open Text Switzerland, a provider of enterprise content management solutions, with immediate effect. As Sales Manager at Open Text, Hug was previously responsible for the service sector, in particular finance, telecommunications, the public sector and international non-profit organizations. The federally certified information technician TS has many years of experience in the industry, according to a press release. He previously worked for Compuware.

With the launch of the online platform Studium-und-karriere.ch, the Neue Zürcher Zeitung NZZ is strengthening its commitment to students. In the future, all activities that affect the student target group will be bundled under the "Studium und Karriere" brand. At the moment, it is the NZZ university bloggers who make up the actual hook of the Studium und Karriere website. "150 students applied to the NZZ. Among the applicants were many women and few ETH students," explains the responsible NZZ editor Jan Mühlethaler to Werbewoche. Ten students representing the Swiss university landscape were selected. They are to report exclusively on life at the various universities and universities of applied sciences. In addition, a headhunter writes about his practical experience in his NZZ weblog.
"The website Studium-und-karriere.ch, which has been online since Wednesday, is intended to become an important platform for students," emphasizes Mühlethaler. "Education has always been a core topic of the NZZ. With the launch of the new product, the NZZ is specifically addressing the group of students. The editorial offering includes topics that interest both freshmen and graduates," says Mühlethaler.
The website is to be continuously expanded. In addition, cooperations with other partners, such as student websites or companies that offer services for students, are also being considered and have already been partially implemented. Furthermore, those responsible for the project are planning to push ahead with the cross-media linking of print and online. For example, the ten bloggers will also be used for the two already established special supplements of the NZZ for students, which will be published at the beginning of the semester.
The Studium und Karriere brand encompasses various journalistic and publishing activities. The two print supplements published in the fall (Studium und Beruf) and spring (Weiterbildung und Karriere) are now also published under the name Studium und Karriere. However, the two supplements continue to focus on topics for first-year students in the fall and on continuing education and the job market in the spring. Journalistic content from the NZZ and the NZZ am Sonntag that might be of special interest to students is available on the website.
With the expanded offer for students, the NZZ wants to find new readers among students and at the same time offer advertising companies new target-group-specific opportunities. The project emerged from a working group of NZZ editors and publishers that created the new product. This was launched in mid-2004.

Euro RSCG Zurich recently began orchestrating the advertising for the Zurich Chamber Orchestra (ZKO). Following a redesign of the logo and the revision and standardization of the overall appearance, the first poster and advertising motif can now be seen.
The aim was to communicate the new orchestra leadership under conductor Muhai Tang. Euro RSCG also made the orchestra's musical experience visible and tangible. As stated in a communiqué, powerful sound experiences are equated with the sound of the ZKO. This is also intended to reach a younger target group. The focus will also be placed on this target group in other measures that are already in progress.

Pia Kasper is to become the new Director and Chair of the Sawi Management Board. The Sawi Association Board elected her unanimously at its meeting on Wednesday, according to a press release. Kasper will take up her new position on October 15, 2006. She will be based at the Sawi headquarters in Biel. She succeeds Jürg Engi, Sawi's director of many years, who left the operational management at the end of April. Georg Stoller took over as Chairman of the Executive Board on an interim basis.

Kasper, 50, was previously the principal of the Swiss Technical College STFW in Winterthur. There she was responsible for 180 employees. According to the press release, Kasper has an impressive track record as a training specialist. She also has in-depth knowledge of current education and training policy at national and international level.

McCann Erickson Geneva demonstrates how an advertising message can be conveyed quite literally. For Maybelline New York, cabs in Basel, Zurich, Berne and Geneva were completely dressed up. A lipstick and a mascara applicator are emblazoned on the bodywork of the vehicles used for a whole year. The first cabs are already on the road with the message for Maybelline.