Twin was able to emerge as the winner of two major pitches within a very short space of time. The Biel-based film production company is producing a comprehensive audiovisual information tool on the subject of safety for Swiss Post. For Suva, it is producing an information film as part of the "Safe working scaffolding" campaign. The Twins won both contracts against several competitors, the agency writes in a press release.

 At least three Swiss advertising agencies are among the finalists at the New York Festival. Spillman Felser Leo Burnet, Publicis Zurich and McCann Erickson can expect to receive an award in the near future. Publicis Zurich is in the final at the New York Festival with twelve entries. Spillman Felser Leo Burnet can boast four finalists and McCann Erickson can already be sure of a shortlist.

In order to support Migros' successful own brand and strengthen its positioning, Exxtra Kommunikation has developed a campaign that emphasizes the innovative, high-quality image of Crea d'Or creations. The advertising campaign focuses on classic products in the range that are particularly popular with consumers, writes the communications agency in a press release. It is staged as the radiator grille of a luxury car, as gambling chips in a casino, as a piece of jewelry in a small box and as an emblem on the doorman's cap of a luxury hotel. A slogan that fully underlines the positioning of the biscuits: "Crea d'Or. A little bit of luxury".

 Vogt-Schild Druck from Derendingen is now certified in accordance with the principles and criteria of the Forest Stewardship Council. The printing company can now offer its customers printed products on offset papers that originate from forests managed in an environmentally and socially responsible manner. With the new Forest Stewardship Council (FSC) certificate, Vogt-Schild Druck is taking further measures in terms of environmental protection and long-term, nature-oriented forest management. This means that customers have access to an environmentally friendly production process for the manufacture of their printed matter that is certified according to FSC criteria, from wood processing through to the finished print product.
The Forest Stewardship Council is committed to the preservation and protection of forests worldwide.

 Edipresse's cross-media approach, which has been in operation since the beginning of May, integrates all strategies that are tailored to the demands and challenges of the advertising industry, the publisher writes in a press release. Edipresse Crossmedia has access to all Edipresse publications in French-speaking Switzerland, the websites of Romandieonline, the majority of regional television stations in French-speaking Switzerland and the radio stations of the Rouge FM group. In addition, there are cell phone solutions that have been developed for the titles using internal know-how in collaboration with external partners. Frédéric Zamofing heads the new structure of Edipresse Crossmedia.   

 Tertia Hager will strengthen the Foyer team and write mainly about lifestyle topics. Hager has worked at Tages-Anzeiger since 2001 and began her journalistic career at the Zürichsee-Zeitung. Katia Murman will also join the Sunday edition as a reporter. She has been working at Blick for one and a half years. Flurina Valsecci will join the Sunday edition at the beginning of September and will be in charge of news and political issues. From 2004 to 2006, she was editor of the Bundeshaus at Südostschweiz and currently writes for Sonntagsblick. 

 The British news agency Reuters has accepted the takeover bid of the Canadian information services provider Thomson worth 13 billion euros. The company will continue to be managed by the previous head of Reuters, Tom Glocer. From now on, around 49,000 employees will report to him, who will generate annual sales of around 17.5 billion euros, writes the news agency SDA in a report. Reuters alone employs 17,000 people worldwide, including 2,400 journalists, photographers and cameramen. However, it still requires the approval of the competition authorities. The financial data and news business for investors and the media will continue to operate under the Reuters name. The remaining units will operate under the name Thomson Reuters Professional. While Reuters is primarily active in the UK and Central Europe, Thomson has a strong presence in the US market. The two companies expect the merger to result in savings of around CHF 370 million within three years. Thomson is paying for the takeover partly in cash and partly with its own shares. The new company Thomson-Reuters, which is listed on the Toronto and London stock exchanges, is expected to have a 34 percent share in business information and financial market data.  

 The replacement of the Kommunalmagazin is necessary, writes Springer Science and Business Media Switzerland in a press release. The former editor-in-chief, Paul Knüsel, wants to concentrate more on his work as a specialist and science journalist in future and will be joining Oerlikon Journalisten for this purpose. His successor, Susanne Vanek, began her journalistic career at the Tessiner Zeitung and moved on to the Aargauer Zeitung, where she worked in the regional department focusing on public service and municipalities. Most recently, Vanek was editor-in-chief of the lifestyle magazine World of Wellness.

 Pierre Lamunière, owner of the Edipresse publishing group in French-speaking Switzerland, has been appointed President of the International Federation of Periodicals (FIPP) in Beijing. Lamunière told the SDA news agency that he wanted to promote the importance of magazines among readers, advertisers and decision-makers in society. He is convinced that the magazines will retain their central role. The FIPP brings together 287 members from 59 countries. They represent a market in which 110,000 titles generate around 85 billion Swiss francs in advertising alone. 

 The Berner Zeitung, operator of the news and media portal Espace.ch, will in future work independently and autonomously with all intermediaries and agencies in the marketing of online advertising. Espace.ch will use Adition's ad server technology, which is distributed by Click Solutions in Switzerland, as the publisher writes in a press release. Thanks to its multitasking capabilities, the modern handling allows several online campaigns to be processed simultaneously with minimal effort. Advertising customers can thus benefit from significantly more flexibility in campaign management and receive constantly updated and detailed reporting. 

 The journalists' association Impressum has reservations about the plan to involve publishers in the Swiss Press Council. For the association, there is a contradiction between the publishers' refusal to agree on a new collective labor agreement and joining. Ethics and working conditions belong together, the association writes in a press release. In principle, however, the association would be open to publishers participating in the Press Council. However, a new CLA must be discussed, as a credible commitment to professional ethics is only possible if collectively regulated working conditions are also advocated. The delegates want to determine the association's definitive position on the accession of publishers in the fall. Until then, they expect the publishers to be prepared to conclude a new CLA.  

Focus Ediciones, a subsidiary belonging to 60% Edipresse, recently started publishing "Stuff" in Spain. The magazine is about high-tech lifestyle, is aimed at men between their 20s and mid-40s and is now distributed in 23 countries. According to an Edipresse press release on Monday, the first high-tech magazine is now also available in Spain. According to the publisher, the number of monthly issues sold worldwide is already over one million.
"Stuff" offers articles on innovative technologies such as computers, home cinema equipment, palm tops, cameras and cars. The publication is aimed primarily at high-earning men who are interested in new technologies and for whom a high quality of life is important.
The Edipresse Group has a portfolio of over 150 titles and websites and employs 3,500 people. The group, which has its headquarters in Switzerland, is present in 15 countries. Focus Ediciones has been on the Spanish market since 1992 and already distributes leading men's magazines such as Revista DT (Down Town) and FHM.