The new media agency Mitlinks has updated the website for Eve by Cardinal. Visitors to Cardinal-eve.ch can find information about the aperitif drink, which is available in the flavors lychee and grapefruit and now also passion fruit. There is also the opportunity to take part in a competition to win an aperitif experience, according to a press release issued on Thursday, and Mitlinks has created a newsletter that will be sent to over 2,800 people throughout Switzerland. It is intended to draw attention to the new Passion Fruit flavor and provide information about news from Cardinal in the future.
Banners were also designed to draw attention to the Eve product and attract additional visitors to the website.
Responsible at Feldschlösschen:
Marlis Ackermann (Head of Marketing), Chantal Weibel (Senior Brand Manager), Jérôme Rueff (Brand Manager). Responsible at Mitlinks: Watezz Bleuer, Pius Kraushaar (Design & Flash programming), Patrizia Lehmann (Project management).

The agency Marti & Partner is now responsible for the overall communication of the Winterthur shopping center "Shopping Seen". The aim is to sharpen the center's profile with an interdisciplinary concept and increase awareness in the catchment area as well as visitor frequency, according to a press release from the Zurich-based advertising agency. Continuous advertising measures, direct marketing, events and public relations are planned, and the first campaign has already been launched with the "Formula One Grand Prix". Under this motto, a competition is being held in which customers can search for hidden Easter bunnies in the center. The campaign can be seen in advertisements and radio spots, on posters and in direct mailings.

 
With this issue, Werbewoche - Newsmail is taking its Easter break. You will find the first Newsmail after the holidays in your mailbox next Tuesday, March 25. The editorial team wishes you a happy Easter and good luck in your egg hunt.

 The Ogilvy Interactive agency has created a virtual online advisor for Swiss Life called Daniel Hofstetter. According to a press release issued on Thursday, his job is to advise men and women on the topic of "planning for retirement". As soon as you enter the site, you are greeted by Daniel Hofstetter. He guides users through topics such as budget planning, early retirement and capital/pension withdrawals. He does this in a futuristic-looking environment that is intended to visually emphasize the topic of the future, as the press release explains. Using an oversized scale, for example, Daniel Hofstetter demonstrates the importance of balancing income and expenditure when determining a budget for the time after retirement. Examples, a questionnaire and a calculator offer opportunities for interaction.

 Euro RSCG Dialog & Digital named Swiss the "Airline for all Fans" at the beginning of this year (see Flugs sind wir Europameister
) and since then has been firing up the mood for Euro 08. Now the agency has created a TV commercial that focuses on the fans: two football fans interact with the pilot to trigger a wave of enthusiasm that spills over to all passengers. the TV commercial can be seen as a preview on
. It will be broadcast on Swiss channels from April 08 and in the UBS soccer arenas during Euro 08:

Frank Maier (Head of Marketing), Priska Heger (Head of Marketing Communications), Christine Moch, Corinne Weishaupt, Stefan Anetzeder (Advertising). Responsible at Euro RSCG Zurich: Juerg Aemmer (CD), Hélène Forster, Stefan Ehrler (Creative Team), Onfilm AG (Production), Serge Höltschi (Director), Andreas Sedmak, Sheila Wan, Katja Bizjak (Consulting), Frank Bodin (Overall responsibility).

 
Postmail is taking a new approach to presenting offers on the Internet: a presenter called Laura demonstrates the products and services and explains their benefits. To this end, Publicis / Zed Digital have produced various videos that can be clicked on as individual sequences, as detailed in a press release. They will learn how to fill in the AVZ mailing list on the computer and how to add an image, logo or text to franking marks using the PP Generator.

 Werbewoche Online takes an Easter break. You will find news from the media and communications industry here again from Easter Monday, March 24. The first newsmail after the holidays will be in your mailbox on Tuesday, March 25. The editorial team wishes you a happy Easter and good luck in your egg hunt.

 The Canton of Zurich Building Department will have a new Head of Communications, Dominik Bonderer, on May 1. After almost seven years in this role, the current Head of Communications will be taking a new direction in his career. Bonderer studied linguistics and communication sciences at the Universities of Zurich and Lugano, as announced by the Cantonal Building Department on Thursday. The 33-year-old then worked as a management consultant in Milan. For the last three years, he has worked as a communications consultant in a PR agency.

 Radio Grischa/Radio Engiadina, the private Graubünden radio station founded 20 years ago, will be managed by a woman for the first time. The 33-year-old editorial manager Martina Fehr will take over as program director on 1 July, replacing Michael Forster, as the station announced on Thursday. Martina Fehr has been working in the editorial department of the radio station, which is part of the Südostschweiz Media Group, for around eleven years. Michael Forster became head of programming in September 2005 and will stay on until the radio licenses have been redistributed. Radio Grischa's application is competing with that of Radio Südost, which is backed by Roger Schawinski, among others.

Spillmann/Felser/Leo Burnett has added three new subjects to the Migros magazine reader campaign. Everyday reading situations are also reinterpreted in the second wave. The aim is to show that Migros has more exciting and entertaining things to read in its magazine than the instructions on the packaging of breakfast cereals or dog food.
Round number two is also the name of the game for the advertising campaign. Where previously guide dogs and canes for the blind stood in front of media agencies, now the media planners themselves are at the center of attention - or rather: they are stuck in the sand. If they are still ignoring 2.9 million readers instead of placing their advertising in the Migros magazine, their heads are stuck in the sand like an ostrich, the Zurich agency announced. Both campaigns can now be seen in selected print media.
Responsible at Migros Magazine:
Bernt Maulaz (Publishing Director), Jrene Shirazi (Head of Marketing). Responsible at SFLB: Martin Spillmann (CD), Dana Wirz (AD), Diana Rossi (text), Pam Hügli, Marco Chini (consulting); Roland Tännler (photographer); Tina Aich Fotografen Agentur AG (production); Patrick Rohner (image processing); RTK Kloten (prepress) .

 
Difficult market conditions and overcapacity in the gravure printing market impacted the results of the major Hamburg-based publishing house Gruner + Jahr (G+J), which belongs to Bertelsmann, last year. The gravure printing group Prinovis, in which G+J holds a stake, fell short of the previous year in terms of sales and operating profit, the publisher announced on Thursday, according to SDA. The operating profit fell by 13 million euros to 264 million. Turnover fell to 2.83 (previous year: 2.86) billion euros. The return on sales thus amounted to 9.3 (9.7) percent.G+J continued the growth course of recent years in its core business with magazines and online offerings. International activities proved to be particularly successful, almost doubling earnings.
The yield improved to 9.9 (9.0) percent in 2007. G+J believes it is financially prepared for further growth. Sales and earnings are expected to increase despite further restructuring costs at Prinovis.
G+J is Europe's largest magazine publisher (Stern, Geo, Eltern, Brigitte, Essen & Trinken) and manages more than 500 magazines and digital offerings in 30 countries with 14,400 titles.

 
"I gladly accept this offer from Der Spiegel". ZDF presenter Claus Kleber uses this testimonial to promote the magazine's new knowledge portal. Quite self-deprecating from the man who was once publicly considered for the top job at the news heavyweight. You might think so. But wait: the exercise has to be aborted because ZDF has officially refused to give its approval for the advertising appearance. According to the FAZ and Süddeutsche Zeitung, the story goes like this: Der Spiegel approached Kleber with his idea. He thought it was quite funny, but wanted to get permission from his employer, who is allowed to dictate to his employees whether and where they advertise. The second waved it off, but Kleber subsequently "neglected" to inform the Hamburg news magazine. However, Der Spiegel had already gone into action and had the ad printed. Kleber then demanded that the advertisement be stopped immediately and that a "considerable sum" be donated to the Rory Peck Foundation as an apology.
So everyone benefits: various media outlets report on the blunder and thus elevate the advertisement to the editorial section. Claus Kleber can once again bask in the glow of his former request for the top job. And a good cause receives a donation. A win-win situation as it is written in the book. Only the advertising people at Der Spiegel now have to think up a new subject very quickly.