Anyone who wants to watch the Nickelodeon entertainment program between 12 noon and 6 p.m. on 28 May 2010 is out of luck. On behalf of Lego, there will be radio silence on the children's channel. The break is intended to encourage children to pass the day in a different way. Yes, we often forget that there are other ways to occupy ourselves - for example with a game from the Danish manufacturer. It remains to be seen whether the children will actually pick up a Lego game during the break, or simply switch to another TV channel or do something else - or even nastier, have fun with a rival product. In order to minimize this risk, the following information is provided in advance Nick.de numerous game packages were raffled off.

Thanks to this transaction, Friedrich Reinhardt Verlag, which publishes the Birsigtaler Bote and the Riehener Zeitung, among others, will be able to better cover the Basel agglomeration with its local newspapers, according to a press release issued on Tuesday. All titles are to be continued and there are no plans to reduce the circulation area or editorial teams. For its part, Basler Zeitung wants to expand and strengthen the local area in its own product. The sale of the publishing unit LV Lokalzeitungen is a further step towards concentrating on the core business of paid daily newspapers, according to the publisher.

Weck's opponent, FDP National Councillor Filippo Leutenegger, declared himself "surprised". He did not want to say much about his election defeat. "I wish Roger de Weck all the best for this challenging task," said Leutenegger. De Weck may have many skills, but he lacks management experience, said Zurich National Councillor and FDP Vice President Markus Hutter. Managing a company with over 6,000 employees and implementing reforms is an enormous challenge.

SVP: "Red state television"
Christoph Mörgeli from the SVP was extremely unhappy. "I'm not surprised that left-wing Swiss television has chosen such a figure. It's just a particular irony of fate that one of the most fanatical EU high priests gets this post," the politician commented on the election on Blick.ch. "I also wonder how he will manage the SRG - after all, he has been writing against the market economy for decades."
SVP National Councillor Ulrich Giezendanner also had clear words: with the left-liberal pro-European Roger de Weck, everything remains the same: "Red state television", he told the news agency SDA. The lobbying of the bourgeois circles was probably simply too short-term, Giezendanner said in self-criticism. However, his 21-strong bourgeois "media group" will now become even more active. The Zurich SVP National Councillor and AUNS Managing Director Hans Fehr senses a scandal: objective and balanced reporting under the "EU turbo squared" is a mockery.
The SVP is also seeking talks with de Weck: in a communiqué, the party expects him to "clarify his position on important political and entrepreneurial issues and on the SVP" in the coming weeks.

SP and CVP satisfied
The CVP and SP were delighted with the new SRG Director General. De Weck is an avowed fighter against polarization in the country, said CVP spokesperson Marianne Binder. Her party hopes that he will also be successful at radio and television and strengthen solution-oriented, constructive and pragmatic approaches. SP National Councillor Hans-Jürg Fehr characterized the designated SRG Director General as a "convinced fighter for the public service". De Weck is a good choice precisely because he comes from journalism and is not a manager, said the Schaffhausen SP politician.

Media unions delighted
With de Weck's election, the SRG Board of Directors is sending a clear signal and demonstrating that journalistic quality and diversity will be its top business priority in the future, Impressum announced on Tuesday. The company is confident that with its new Director General, SRG will remain a reliable social partner, a fair employer and a guarantor of internal and external press freedom and quality journalism.
De Weck is a person of political and human integrity, said Comedia spokesperson Nina Scheu on Tuesday at the request of the SDA news agency. Barbara Büttner from the Swiss Syndicate of Media Professionals (SSM) noted that the designated SRG Director General represents the kind of public service she would like to see.
The Swiss Trade Association (SGV), on the other hand, has doubts as to whether De Weck is fit for concordance: De Weck has marginalized large sections of the population with his previous journalistic and political commitment, writes the association. He is therefore not suitable for promoting the "idée suisse", which is based on balance in the monopoly media sector.

The 38-year-old consultant and federally certified marketing manager brings many years of leadership and hands-on experience in communications agencies as well as in the field of new media, the agency states in a press release. His primary focus is on developing cross-disciplinary communications solutions, both online and offline.

The "Media Monitoring" division is managed by Annemarie Kaser, Director Sales Department Media Monitoring. The "Ad Monitoring" division provides information on advertising media and media spending. It is headed by Ivo Knüsel, Director Sales & Media. The "Analytics" division bundles media analyses in sport, business, politics and culture as well as sponsorship success monitoring. The company will also be providing information on the latter at the ZMS Analytics Summit on June 8, 2010. Stephan Wyss, Head of Sales Department/Member of the Management Board, is responsible for the "Analytics" division.
More information: Zms.ch.

The platform is also increasingly streaming full-length movies, either as one-time purchases or with commercial breaks. However, the selection is still very limited at this time. So far, YouTube has not succeeded in forming partnerships with American movie studios or TV networks. Although 24 hours of video are uploaded to YouTube every minute, the average user spends just 15 minutes a day on the site. By comparison, the typical U.S. TV viewer spends over five hours in front of the TV. But YouTube is leveraging its growing popularity to take a more aggressive approach in the advertising market. The platform is also likely to play a role in the parent company’s latest plans; this week in San Francisco, the company will unveil «Google TV,» a software platform for television that the internet giant is developing in collaboration with Sony, Intel, and Logitech.

The simply designed website focuses on the actors and their audio samples. The actors who collaborate with the Marina Schramm agency in the fields of advertising, radio plays, and audiobooks are stage, film, and voice actors, including Patrick Güldenberg from the Schauspielhaus Zürich. The site’s design is based on the agency’s existing communication materials. The corporate design has been subtly refined and expanded for this purpose.

Contact person at the Marina Schramm Agency: Marina Schramm (agency owner). Responsible for co-links: Lorenzo Mutti (CD), Roland Hunziker (project manager).

The commercials highlight the InPrivate feature as their core message to enhance security. This feature ensures that users can precisely control which data is stored and which is retained in the cache, cookies, and browsing history.

> To the spot 1
> To the spot 2

Responsible at Microsoft: Daniel Furger (Marcom Lead, Consumer & Online Switzerland), Christina Prinzip (Windows Channel Manager, Consumer & Online Switzerland), Nicole Josi (Marketing Communications Manager, Central Marketing Group). Responsible at Wunderman: Florian Tillmann (Text/Concept), Roger Rüegger (Creative Direction), Carmela Carbone (Project Management), Dario Bernardi (Project Lead).

The history of the Maag brand dates back more than 165 years. The brand offers a wide range of plant care and plant protection products: those for private gardeners and plant enthusiasts are sold under the Maag brand, while those for professional users are sold under the Maag profi brand.

Until now, Roger Schaller has been in charge of public affairs in Sunrise’s Corporate Communications department. He is likely known to many media professionals as a specialist in antenna permit applications, environmental issues, and government relations. Gottardo Pestalozzi, who has served as media spokesperson since 2006, will head the «WSL Communications» team at the Swiss Federal Institute for Forest, Snow and Landscape Research in Birmensdorf near Zurich, effective June 1, 2010.

Antitrust regulators are now examining the merger’s impact on the media market. If they conclude that the merger creates or strengthens a dominant market position, they may impose conditions. According to a spokesperson, the newly formed news agency group DAPD DDP—comprising AP and DDP—intends to provide the Federal Cartel Office with all necessary information as soon as possible. No major objections to the merger are expected from the competition authorities. The emergence of a second full-service agency alongside DPA does not impair competition but rather stimulates it.

The visuals are intended to convey the product’s features and underscore the «Power of Nature» positioning. The campaign is accompanied by a comprehensive communications package consisting of traditional media (billboards and advertisements in consumer magazines and the Sunday press), point-of-sale materials, sales promotion activities, and online marketing. Additional initiatives cover the entire product range: For example, Ramseier has launched a national Band Competition as well as a Fundraiser Launched in cooperation with SBB Rail Away. These measures, along with a sponsorship partnership with Slow Up, are intended to highlight attributes such as «naturalness,» «quality,» and «down-to-earth charm.».

Responsible at Ramseier Suisse: Marco Imfeld (Head of Marketing), Jürg Emmenegger (Brand Manager), Celine Stierli (Brand Manager's Assistant). Responsible at Planet: Silvan Kaeser (CD), Reto Odermatt (Graphic Design), Sonia Baumann and Stephanie Waller (Consulting). Photography: Pascal Kamber.