News Corp already holds 39 percent of the television group and now wants to acquire the remaining 61 percent. The price of 700 pence per share represents a 17 percent premium on Monday's closing price. The US media group originally offered 675 pence per share and increased its offer to 700 pence following talks with BSkyB. It was agreed to work together to facilitate a transaction, News Corp said. According to BSkyB, the offer does not reflect the value of the company. It is prepared to accept an offer if it exceeds a value of 800 pence per share.
According to the information provided, it was also agreed that News Corp would refrain from a hostile takeover, for example by purchasing BSkyB shares. This is to apply until two months after the regulatory authorities give their OK or until the end of 2011 at the latest. A complete takeover of the most important British subscription TV group would be one of the largest acquisitions in the history of the Murdoch Group.

Potential customers are greeted as soon as they arrive at Zurich station - with posters on the platforms. In addition, Germans are also addressed with posters when they enter Kloten Airport.

Responsible at DZ Privatbank Switzerland: Dirk Schmidt (Head of HR/Strategy & Communications), Richard Manger (Chairman of the General Management), Marion Pester (General Management). Responsible at Ruf Lanz, Zurich: Markus Ruf, Danielle Lanz (CD), Markus Ruf (text), Grit Wolany (AD), Kristina Burch, Doelkar Monkhar (consulting), Michael Gassler (consulting management).

Under the Berlusconi government, the Italian state paid consumers a subsidy of 150 euros for the purchase of digital TV decoders, which are necessary to receive digital television. According to the Italian media, the Berlusconi family even controls the production and distribution of such decoders through their companies. The television provider, together with other TV broadcasters and cable operators, must now repay millions in state aid. An upper limit of 110 million euros has been set for the expenditure.
With their ruling, the judges confirmed a decision by the EU Commission. The competition authorities had already rejected the aid as unlawful in 2007 following complaints from satellite broadcasters. The Mediaset Group, which owns Canale 5, Italia 1, Rete 4 and six pay-TV channels, had taken legal action against this in Luxembourg. An Italian court must now decide on the amount of the repayment.

The Dynamics Group offers consulting services in the areas of strategy development, communications management and research from its offices in Zurich, Bern and Geneva. Kaspar Loeb is based in Zurich and advises companies on strategic positioning and strategic brand and communications management.
After graduating from the University of Basel with a degree in law, Kaspar Loeb attended the Ringier School of Journalism. He worked as a journalist for twelve years in various national print (Weltwoche, Politik & Wirtschaft) and electronic media (DRS 3). Loeb was involved in the development of the Sonntagszeitung (Tamedia) and Cash TV, where he worked as a presenter. In 1995, Loeb joined the brand consultants Zintzmeyer & Lux, which was later acquired by Interbrand. From 2000 to 2010, he was CEO of the advertising agencies Seiler DDB, Publicis and Saatchi & Saatchi, for which he set up the Zurich office.

The multimedia specialists are currently working on the realization of the content, as the agency announced on Tuesday. The Laureus Foundation Switzerland supports various projects in Switzerland that use sport to alleviate the social problems of children and young people and have an encouraging effect on their lives. They are supported by well-known athletes, including Ariella Kaeslin, Alain Sutter, Fabian Cancellara, Edith Hunkeler and Lara Gut.

In the TV commercial, a gentleman has just taken the last Kinder Bueno from the vending machine when a young woman rushes up and begs him to let her have it. In the commercial, he finally relents. In the online campaign, everyone now has the opportunity to determine the outcome of the chocolate romance themselves. Using banners, users are asked to find an answer to the question "Would you give up your Kinder Bueno?". Suggestions are available on the Kinderbueno.ch microsite and can be implemented directly into the film.

Responsible at Ferrero: Claudio Capello (Marketing Director), John Vetterli (Product Management). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Martin Bettler, Anna Kindlimann (graphics), Mathias Bart (text), Reto Baumann, Jennifer Rimann (consulting), Nathalie Hämmerli (dot.pulse).

Edi Estermann, Head of Communications at Ringier Switzerland, confirmed a corresponding report by Czech Republic Online to Werbewoche on Monday. With the approval of the Cartel Office, Ringier and Axel Springer have come one step closer to their goal of merging their businesses in East-Central Europe. According to Estermann, no objections are expected from other competition authorities. The publishing houses announced their merger plans in March of this year. The new company, based in Zurich, is to bundle the foreign activities of both companies in Eastern Europe. Axel Springer will contribute the business of its subsidiaries in Poland, the Czech Republic and Hungary, while Ringier will contribute its business in Serbia, Slovakia, the Czech Republic and Hungary.

The portal is localized according to the entry point for the various newspapers of the publishing house. At the same time, the overarching CI/CD of AZ Medien Verlag should remain recognizable. As part of this project, Mitlinks is responsible for the structure and concept of the online presence, as well as for screen and interaction design. At the same time, the agency is also developing content and design guidelines for mobile devices. The aim of the mobile strategy is to present the functionalities and content of the news portal in a media-friendly way on mobile devices such as iPads or Android devices. The mobile version is optimized for the browsers of the respective devices. The technical implementation of the portal is carried out by Lovely Systems.

Responsible at AZ Medien: Rüdi Steiner (Head of Online and Multimedia). Responsible for co-links: Lorenzo Mutti (CD). Responsible at Lovely Systems: Manfred Schwendinger (Partner).

The commercial can be seen on SF2 and on the screens at Zurich Airport during matches with German or Swiss participation. There is also a viral version.
> To the spot

Siemens domestic appliances are positioned in the upper price segment. The product portfolio includes household appliances for cooking, dishwashing, washing, drying, refrigeration and freezing.

Responsible at BSH Siemens Hausgeräte: Marc Wiefel (Head of Marketing), Sandra Brack (Brand Manager). Responsible at Kälinkom & Partner: Rolf Kälin, John Leuppi (concept and text), Wolfgang Groos (director). Production: Zeitsprung Department Commercial, Cologne: Marina Rembold, Fredy Messmer (Producer).

"We Central Swiss love ironing," is the message, based on the traditional iron-on caps on beer bottles. "Even after work," can be read on the second motif. The posters in F200 format can now be seen at a total of three locations in Lucerne station.

Responsible at Eichhof: Patrik Widmann, Stani Imboden. Responsible at APG: Robert Vego, Jean-Pierre Roeder, Thomas Macho. At MediaPlus: Urs Rueb, Sebastijan Horvat. At Lesch & Frei advertising agency: Thomas Lüber.

The dialog revolves around the beautiful footballers on the pitch or a bet in which neither one nor the other wants to place their bet first. The commercials are shown during the World Cup coverage.

Responsible at Sunrise: Priska Cavelti-Heger (Director Marketing Communication), Peter Schilde (Marketing Communication Manager). Responsible at SFLB: Peter Brönnimann, Christian Stüdi, Martin Spillmann (Creation), Flurin Hardt, Rebecca Krausse (Consulting), Suzana Kovacevic (TV Production). Production: Ultra Images.

There is not even a microsite for the new VW model on the Volkswagen portal. The link "Experience on Facebook" leads directly from the VW homepage to the social web, where there are videos on the subject of acceleration in an English-language Polo GTI section within the VW fan page. According to Volkswagen, these are intended to "convey the joy of speed without encouraging people to drive too fast on the road". The motto of the social web campaign is "Fast Lane - Driven by Fun". The current campaign was created by Tribal DDB.