Hövel reports on a flower tub that has been knocked over in front of the entrance to the Antoniusstift retirement home. The next day, her editorial colleague Ralf Heimann tweets: "A flower pot has tipped over in Neuenkirchen. More than 2,000 followers see this tweet - and the madness takes its course.
According to Netzwoche.ch, the fallen flower pot is now the top topic on the German web. It already has more than 2,500 fans on Facebook, and on YouTube the group "Free the Flowers" is taking responsibility for the tragic events in Neuenkirchen with a confession video. The international Twitter community has also caught wind of the incident and is asking, "Why the heck is #Blumenkübel a trending topic worldwide?" (@SandraArendt) - @sambamyesmaam replies: "#blumenkübel sounds like a German sex position!"
The newspaper MZ itself has meanwhile supplied several follow-up articles. It defends itself against the accusation voiced by @BrandNewWelt that it has started a viral marketing campaign. The MZ would always report if local concern was given, justifies itself MZ editor Gerald Meier-Tasche.

Twitter
www.muensterschezeitung.de
www.netzwoche.ch

The software is used by Klein Report for the administration and placement of advertisements on the portal. As a result, the ad placement was temporarily switched off and the database was cleaned up. This is reported by the news service on its own behalf.
Apparently, the messaging service is not the only victim. The software manufacturer of Openx was also affected some time ago at Openx.org.
www.netzwoche.ch

According to a report in the New York Times, Google and Verizon are close to concluding this agreement. Both companies have since denied the article. The newspaper, however, is sticking to its account, as Netzwoche.ch writes. The regulatory authority FCC is less than pleased. "Any outcome, any agreement, that does not preserve the freedom and openness of the web for consumers and businesses is unacceptable to us," as Chairman Julius Genachowski is quoted by US media.
www.netzwoche.ch

The advertisers will be visible on LED/video boards in the respective stadiums, such as Wembley Stadium, and during broadcasts on SRG TV. This type of advertising allows animated advertising messages to be transported in addition to the simple logo presentation.
The highlight of the match package is the game on June 4, 2011, when Switzerland takes on England in the motherland of football.
www.sportsemotion.ch

A cold beer is available at the touch of a button, even if you are barbecuing in the garden. Heineken invented the beer tube for this idea. It is now presented in the new commercial.

In comparison, the somewhat older Heineken commercial "Walk in Fridge". This was put online in 2008:

This Heineken commercial is also always popular.

The US internet company earned 91 million dollars in the same period last year. On Wednesday, the share price fell by 3 percent. It has thus lost a third of its value since April. Advertisers and users have been fleeing in droves recently - while the competition has recovered from last year's crisis. Turnover fell by 26 percent to 584 million dollars.
The company is getting healthier every day, said CEO Tim Armstrong according to SDA. In November, AOL announced plans to cut around 2,500 jobs, or a third of all jobs.
At the height of the Internet euphoria, AOL, which was founded 25 years ago, merged with the Time Warner media group. However, the 100 billion dollar marriage fell into crisis when the dotcom bubble burst. AOL was downgraded to a marginal division of the group until Time Warner finally decided to separate.
www.sda.ch

Wave has not been as well received by users as they would have liked, as Google announced in its company blog on Wednesday. When it was launched in September last year, Google explained that Wave would be like e-mail if Mail were reinvented today. At the heart of this communication technology is the so-called Wave, which is stored as a dynamic element on a Google server. This Wave records all responses and additions from the participants in a particular communication.
First introduced in May 2009, Google Wave went live in September with an initial 100,000 test users. The service was then generally released in May of this year.
Google Wave opens up to all users
The Google Wave server will still be available for existing users until the end of the year. However, Wave will be discontinued as an independent product.
www.sda.ch

This is mainly due to a recently founded joint venture with Ringier-Verlag, with which both companies want to conquer the tabloid newspaper and online market in Eastern Europe. According to Kress.de, Springer boss Mathias Döpfner has now announced that his company and Ringier intend to invest a three-digit million sum in the expansion of the joint Eastern European business. The Cartel Office has put a stop to major acquisitions in Germany by prohibiting the takeover of Pro Sieben Sat.1. This is another reason why Springer has had to focus increasingly on growth abroad for some time now.
Springer increased profitability in all other divisions in the first half of the year. The Berlin-based publisher benefited from the recovery of the advertising markets. This was announced by the Group on Thursday. Two weeks ago, Springer had therefore already presented preliminary figures and raised its profit forecast for 2010.
Consolidated net income fell to 170.3 million euros in the first half of the year after 267.3 million euros in the previous year. However, at that time Springer made a profit of over 300 million euros from the sale of regional newspapers to the Madsack Group. According to Springer, consolidated net income adjusted for significant non-operating effects almost doubled to 146.6 million euros. Revenues in the Print International segment grew by 1.8 percent to 154.3 million euros. Circulation revenues amounted to 93.1 million euros, while advertising revenues of 52.8 million euros were only slightly below the previous year's figure of 53.9 million euros.
The national companies in Switzerland, Poland and Russia have developed particularly well, writes Axel Springer, without giving specific figures. In Switzerland, among other things, various TV
program guides as well as Bilanz, Handelszeitung and Beobachter.
Proportion of women in management positions
Axel Springer wants to significantly increase the proportion of women in management positions. The aim is to achieve a more balanced ratio of women and men in management positions, according to a statement from the Group. The media company has set itself the goal of doubling the proportion of women from the current 16 percent at all management levels over the next five to eight years as a company average. In future, the annual progress will be announced in the respective annual report.

www.sda.ch
www.axelspringer.de

The company has thus created the world's first paper poster-free zone. It now features advertising spots and local articles such as cultural tips and weather news, which are intended to shorten the waiting time, as Pressetext.de writes. The reason for choosing the Berlin subway station as Wall AG's first paper poster-free location is the target group mix. According to Daniel Wall, CEO of Wall AG, around 47,000 passengers pass through the station every day. These include Berliners, tourists and business people from Germany and abroad. Hardly any other location in Berlin has such a diverse mix of target groups. Next year, the company will equip more subway stations with the digital advertising media. However, according to Christian Vogel, Head of Digital Outdoor/Innovation at Wall, there is no need to worry about advertising being broadcast from every corner of the public space. This is because the regulations that apply to public spaces already set a healthy framework. Unlike in metropolitan areas in the Far East, the space available for advertising is limited, says Vogel.

www.wall.de
www.pressetext.de

The free network is technically up to date and more clearly structured than the US service. Restorm.com currently has 16,000 registered members as well as 5,500 bands and almost 700 labels. As Pressetext.ch writes on Thursday, Restorm was previously designed exclusively for German-speaking users. However, an English-language version has now also been available since last weekend. A French version is also due to go online soon.
Unlike Myspace and Facebook, Restorm adapts to Twitter's follower principle. According to Kress.de, the aim of the new music platform is to link content objects and offer filters. For example, users can keep track of upcoming concerts by their favorite bands. A small player at the bottom of the page also allows users to play songs, upload artists and create playlists.
www.pressetext.ch

In the previous year, a loss of 203 million dollars was recorded due to write-downs. This was announced by the company on Wednesday. Sales increased by five percent to 8.11 billion dollars, slightly exceeding analysts' expectations of 8.05 billion dollars. News Corp shares rose by three percent in after-hours trading.
In addition to the Sky pay-TV channel, the Group also owns the Wall Street Journal, the British newspaper Sun and the film studios Twentieth Century Fox. The operating profit of the newspaper business increased by 20 percent thanks to rising advertising revenues. According to SDA, News Corps earned a net profit of 2.5 billion dollars for the full 2009/10 financial year, following a loss of 3.4 billion dollars a year earlier. Murdoch is confident about future developments. The media mogul expects further growth.
www.sda.ch

The Swiss campaign has now also been well received at the global car manufacturer's headquarters. It was therefore decided to make the Swiss campaign available internationally as a template for print and poster adaptations.
Responsible at Peugeot (Suisse): Aymeric Duval (Marketing Director), Marion Pfäffli (Head of Advertising and Promotion). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Emi Lehmann (Art Direction), Ivan Madeo (Concept), Ivan Madeo, Tim Boin (Text), Niklaus Huwyler, Christine Leitl (Consulting), Roman Emunds (Strategy), Frank Bodin (Overall responsibility).

www.peugeot.ch
www.eurorscg.ch