Author: admin
Last but not least: Mafia-style marketing attack
Like the game, like the advertising. This motto was followed by a US advertising agency that created a marketing campaign for Mafia Wars - Las Vegas. To promote the online game, the advertisers scattered fake dollar bills around San Francisco on a grand scale.
Y&R: Guerrilla action against oil spill
The Munich-based environmental organization «David gegen Goliath» has commissioned the Y&R Group to raise awareness in Switzerland about the oil spill in the Gulf of Mexico. For several days, yellow stickers featuring images of cans of tuna, anchovies, and oil-packed sardines will be displayed in various stores in and around Zurich.
Responsible for David against Goliath: Bernhard Fricke (Chairman of "David gegen Goliath e.V."). Responsible at the Y&R Group Switzerland: Patrick Bucher (concept/text), Oliver Glutz von Blotzheim (AD), Christoph Krummenacher (graphics), Thomas Schöb (CD).



DRS3 morning program also on television
From the end of August, the DRS 3 morning program will be broadcast on SF zwei during the week. The new program is called "3 auf zwei".
Hesskisssulzersuter: Swiss quality advertised for Aldi
One in three products on Aldi Suisse’s shelves is Swiss-made. To raise awareness of this, Hesskisssulzersutter has launched its third «Swissness» campaign.
Responsible at Hesskisssulzersutter: Oliver Schneider (Creative Director), Marion Kähler (Graphics), Dieter Boller (Text), Pablo Burkhalter (DTP), Stephan Huber and Anja Speer (Consulting). Photos: Claude Stahel.






Ringier: National entertainment channel planned
The Swiss private broadcaster 3+ is set to face competition soon: Ringier is planning its own national TV channel featuring entertainment shows, series, and TV movies.
Condor: Three young directors new to the portfolio
Rogier Hesp, Marco Gentile, and Jessica Sanders were honored at this year's Young Directors Award in Cannes. Condor Commercials will now represent these three talented young directors in Switzerland.
UBS becomes Formula 1 sponsor
Following the launch of UBS's branding campaign over the weekend, the major bank announced its global sponsorship partnership with Formula 1 on Monday. The partnership will be officially launched at the Singapore Grand Prix in late September.
New campaign launched
UBS launched its new image campaign in Switzerland this Sunday under the slogan "We will not rest". Le Corbusier, mountaineer Evelyne Binsack and Peter Monteverdi are among those promoting the big bank. The campaign, which was developed in collaboration with the agency Publicis, will initially run on television, the Internet and in print media until the end of the year.


IGEM with new website
IGEM has a new website. According to a press release, it is lighter and more airy, but just as informative as before.
Tino Arnold died
Radio pioneer Tino Arnold has died at the age of 82. A native of Central Switzerland, he was one of the co-founders of the regional news programs that Radio DRS has been broadcasting since 1978.
Arnold was not only active on the radio. He also presented entertainment programs on television. In 1978, he also launched Switzerland's first local television program to mark the 800th anniversary of the city of Lucerne.
