It’s often the little things in a person’s pants pocket or purse that say the most about them, the agency writes in a press release. For example, the mouth spray suggests an eager car salesman, the cologne suggests a nice grandma—or the Evita card suggests savvy patients. It is the key to the electronic health record on the Internet and therefore belongs in every wallet starting now.
The two designs used in advertisements and on tram banners are intended to highlight how easy it is now to have your personal health data at your fingertips at any time.
Person in charge at Evita: Eliane Gerber (Marketing Communications), Jan Fleckenstein (Marketing Communications). Person in charge at Bold Advertising: Philippe Hansen (Strategy & Consulting), Lindo Ganarin (Creative Director), Tino Niederberger, Dominique Wittwer (Art Director), Photography: Holger Roschlaub.

Given the danger of black ice—which the host herself falls victim to right there in the studio—the commercial ends with the weather anchor recommending the Suzuki 4×4. According to the press release, the TV commercial will air immediately through the end of November on Swiss television and regional TV stations.
> Watch the commercial (flv)
Responsible at Suzuki Automobile Switzerland: Hanspeter Bachmann (General Manager), Jürg Naef (Head of Marketing & PR). Responsible at Metzgerlehner worldwide partners, Erlenbach/ZH: Felix Dammann (Creative Director), Marco Lehner (Strategy/Copy), Claudia Hübner, Alain Schwaar (Consulting). Contact at Lobster Studios: Gregor Rott (Production). Contact at mm&b media agency: Olivia Gass-Sieber (Media).

It’s just a bummer when you can’t decide whether to show up at the party as a friendly ghost, a hunchbacked witch, or—better yet—a mean zombie. Makemezombie.com offers a little help with that. In no time at all, the site calculates what you’d look like as an undead creature. And then you can still decide whether you’d rather just slip into your pajamas on the night of October 31 through November 1 and spend the night at home in front of the TV. So, another website the world doesn’t need—but one that’s still kind of funny.
> And how do YOU look as a zombie?

Worldwide, the online sector now accounts for a significant share of individual countries’ gross domestic product, as the Boston Consulting Group (BCG) and Google point out in a press release. The web’s importance to the economy continues to grow.
Relatively speaking, the Internet plays the most significant role in the economy among OECD countries in Denmark, followed by South Korea and Japan. Austria and Switzerland rank 15th and 17th, respectively. In the United Kingdom (ranked sixth), the Internet generates approximately 100 billion pounds annually for the British economy and accounts for 7.2 percent of gross domestic product. According to forecasts, this share is expected to grow to 10 percent by 2015. However, it is not only the internet economy itself that benefits from its rise, but other industries as well. User spending on online shopping, as well as the costs and fees for internet connections and access devices, account for about 60 percent of the web’s value in the United Kingdom. The country is a world leader in e-commerce.

Stähli’s work has contributed «to Aargau’s strong standing as an innovative and progressive canton,» the State Chancellery announced on Thursday, according to SDA. Until the position is filled, Stähli’s deputy, Christoph Leuenberger, will head the communications department.

The goal of the campaign is to take a stand against monotony in fashion. The video centers on a young man making his way through an urban setting. The campaign's protagonist is Steve Zosso, who Facebook.com/yesorno had applied to be a model for the fashion video. The video can be viewed on the Yes or No Facebook page.

The national campaign includes - apart from the CI/CD - internet, advertisements in consumer and business media and PR measures. Fund manager Marc Gugerli, the father of the Goldhans, believes that precious metal prices could rise even higher but also enter an exaggeration phase. With the "Goldhans" he now offers a new and sustainable alternative to usual gold funds. The Goldhans is one ounce (31.1 g) of pure gold, 99.99 percent pure and minted by the renowned Swiss mint Faude&Huguenin. The issue price is based on the current gold rate and is around 1400 Swiss francs.
Responsible at Goldhans: Marc Gugerli. Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel, Hansjörg Zürcher (overall responsibility), Hansjörg Zürcher (creative direction/text), Nina Vetterli-Treml (text), Florian Steiner (art direction), Andrea Vizzarro (consulting), EBRO, Diego Brauchbar (web programming). Production: Detail AG. Responsible at Mediakanzlei: Rolf Suter (Media).

Key elements include a contest with prizes worth over 100,000 francs, various point-of-sale promotions, an online campaign, and a logistically complex door-to-door sampling initiative being carried out in various Swiss cities. «Italian» hostesses and promoters visit households and hand out samples of the new pasta along with a discount coupon for a future purchase. The Zurich-based agency Compresso is assisting Buitoni with running the contest and organizing the sampling events.
All communication materials, such as advertisements for trade magazines, fold-out brochures, and flyers, as well as the design and programming of the Pasta Fresca microsite Buitoni-competition.ch carried out by the agency.

Former WEKO President Walter Stoffel had stepped down from the commission in mid-2010 and was replaced by Vincent Martenet, one of the previous vice presidents. The Federal Council has now expanded WEKO back to twelve members and added three members to the presidency, according to a statement from the Federal Department of Economic Affairs (EVD). It has elected law professor Andreas Heinemann as a new WEKO member.

The DU campaign is the only entry from Switzerland to make the cut. The «Grosse Gefühle» campaign for the Zurich Chamber Orchestra (ZKO), also created by the advertising agency Euro RSCG Zurich, made it onto the shortlist as well.
The «Die Anzeige» competition is a contest for exemplary, creative print work in German-speaking countries.
Person in charge at DU: Oliver Prange (publisher), Walter Keller (editor-in-chief). Contact at EURO RSCG Zurich: Frank Bodin (Overall Responsibility), Axel Eckstein (Creative Director), Christina Wellnhofer (Art Direction), Sarah Kahn (Graphic Design), Ivan Madeo (Copy Concept). Person in charge at Management Tools: Klaus Ammon, Stephanie Hatzius.

Some of the reports are translated into French and German. The platform is supported by the Federal Commission on Migration and the Swiss Agency for Development and Cooperation (SDC), as Albinfo Director Bashkim Iseni told the news agency SDA on Wednesday. The Internet platform is being realized in partnership with Edipresse Publications.
The initiators see this new platform as a contribution to intercultural communication and the promotion of integration. The office in Lausanne is run by Swiss of Balkan origin, as Albinfo.ch reported in a press release.

According to the admissions committee chaired by Markus Gut, the standard of the candidates was higher than it had been for a long time. 12 submissions were judged to be outstanding.
New to ADC are:
- Samuel Christ, Jung von Matt/Limmat
- Nadine Geissbühler, Studio Geissbühler
- Andreas Hornung, Ruf Lanz
- Andy Lusti, Advico Young & Rubicam
- Michelle Nicol, Neutral Zurich
- Thom Pfister, Cosmic Bern
- Andi Portmann, Wirz Advertising
- Diana Rossi, Jung von Matt/Limmat
- Pablo Schencke, Spillmann/Felser/Leo Burnett
- Marcel Schläfle, Ruf Lanz
- Hanspeter Schneider, freelance photographer
- Dan Strasser, Spillmann/Felser/Leo Burnett
The 2010 admissions committee was made up of André Benker, Markus Gut, Remy Fabrikant, Michael Fueter, Markus Ruf, Philipp Skrabal and Martin Spillmann. According to the ADC announcement, only those who have made a substantial creative contribution to several ADC Switzerland award-winning works or can otherwise demonstrate outstanding achievements in the field of advertising or design are accepted as new members.