Following an agency evaluation, Bauwerk chose Scholtysik Niederberger Kraft SNK as its partner. Work on the brand strategy and content has begun. Based on this, Bauwerk will be given a new brand identity and the entire internal and external brand experience chain will be aligned with the future positioning.
SNK was founded in 1996, currently employs 29 people and is based in Zurich's Old Town. The agency specializes in brand strategy, design and implementation and currently manages around 15 mandates from a wide range of sectors. SNK recently developed the brand identity of the SIX Group, which resulted from the merger of the Swiss stock exchange SWX, SIS and Telekurs. Other mandates include UBS, Publicitas, Odlo, Johnson & Johnson, the City of Zurich, Waldhaus Flims and "Freitag".

«Your new TV is worth its weight in gold»—that’s the slogan linking the quality of the products to the promotional offer: Between October 16 and December 31, Panasonic is rewarding the purchase of a new LED LCD, plasma, or 3D TV—depending on the model—with one or more 2.5-gram gold bars. In addition, when visiting a Panasonic retailer—regardless of whether they purchase a TV—customers can look forward to the chance to win up to 1 kilogram of gold.
In conjunction with the promotional campaign, a retailer competition is designed to strengthen brand loyalty. Depending on the level of participation, the most effective “Gold” displays in Panasonic retail spaces will be rewarded with real gold.
The communication channels used include national TV and movie theater commercials (2D/3D), print ads, posters, point-of-sale promotional materials, and a website.
Contact at John Lay Electronics: Bruno Wüst (Marketing Manager, Consumer Systems) and Thomas Wicki (Project Manager, Marketing Communications). Responsible at Blue Spirit Communications: Peter Trüb (CD), Alban Haas (Strategy), David Roth (Copy), Eveline Stocker (Consulting), Andrea Bolliger (Art Director), Danny Bron (DTP), and Marcel Kohler (Production).

Since October 25, a friendly, serious Axa Winterthur retirement expert has been drawing attention to the retirement planning microsite Axa.ch/pensionierung via standard, special format and video banners. The flash-based, interactive video stage shows interested parties how the Swiss pension system is structured and how the assets saved can be used to secure the standard of living they are accustomed to after retirement. An interactive calculator shows the dependencies between the cost of living, savings rates and the time of retirement and guides the user to further information on retirement planning.
The video production was implemented completely digitally with the help of green screen technology and tracking points, which ensure the 3D effect, and was carried out in close collaboration with Imaculix. Goldbach Interactive was responsible for the conception, creation and implementation of the campaign. The media planning consists of a mix of high-reach general interest portals, special interest sites and performance elements.

The PR budget covers traditional public relations work as well as social media initiatives. The graduated compression of the skins improves blood circulation and has a positive effect on endurance, strength, and recovery, the agency states in a press release. The products help prevent muscle soreness, reduce muscle stiffness, and ensure that you can start the next day feeling fit again.

Following the relaunch, advertisers are offered more creative scope for brand presentations with the large formats of the Premium Ad Package. The themed magazines are now clearly designed, generously dimensioned, clearly structured, with a refreshing color concept and optimized for high screen resolutions, as well as in a wider page format. The improved navigation enables more targeted use of the content on offer, according to a statement from United Internet Media.
GMX is one of the core brands of the listed company United Internet AG and is marketed by United Internet Media, the Group's own marketer of United Internet portals and online marketer for the DACH region, in cooperation with Ad Link Internet Media Schweiz, Küsnacht.

«Runway 08 – the Energy WG» in Dättwil took second place. Third place went to the «WG Schloss» in Russikon, followed by the «Merkurhuus« in Rapperswil and the »Neuhof M-Budget Strupetzer” in Wädenswil. The winning shared apartment will now live rent-free for a year, receive free M-Budget products, and host a big house party at Migros’ expense.
More than 300 shared apartments from all over Switzerland took part in the search for the M-Budget shared apartment and presented themselves through text, photos, or videos. The 25 most creative entries were selected by a Migros jury and posted on Facebook for a two-week qualifying round. It was solely the M-Budget fans on Facebook who determined which five shared apartments would advance to the final round through their votes.
For the competition to win the title, the finalists were given five days to set an extraordinary record using M-Budget products and to document it on video. They all tackled this challenge with a great deal of creativity, wit, and—obviously—a lot of fun.
A total of about 30,000 votes were cast during the qualifying round and the finals. Since the search for the M-Budget WG began on September 20, the number of M-Budget fans on Facebook has increased more than fivefold and now stands at over 20,000. Fans were encouraged to actively follow the contest, leave comments, and vote for their favorite. In doing so, they also had the chance to win attractive prizes.

Neuland is published by an association of journalists Anita Hugi, Daniel Hitzig and Judith Stofer. With the monthly magazine, they want to offer a platform for freelance media professionals who are less and less able to publish in the traditional media, as was reported in a press release on Friday.
The online magazine relies on support from patrons and cultural foundations. For the time being, it only has a small budget, says Anita Hugi according to SDA. However, she hopes that the freelancers will be paid a fee for their contributions after six months. For the time being, the core group preparing Neuland is working on a voluntary basis.
The digital magazine can be consumed free of charge at Neuland-mag.net. However, the initiators are hoping for subscribers. One day, they will also be able to make exclusive use of previous issues stored in the archive. There will be no advertising.
One of the special features of the magazine, which is published on the first Friday of every month, is a documentary film that can be viewed as an online stream in TV quality for one month. Neuland's own music program can also be enjoyed as an online stream while watching a photo reportage, for example.

Knitting needles and wool can be ordered from the FCZ so that you can let your needles fly and knit the most creative fan scarf possible by November 26. From December 1, all the scarves submitted will be hung up in the FCZ fan store, where they can be admired and judged. The prizes: The three most beautiful scarves will be produced as merchandising items. In addition, the three most creative knitters will be able to watch a home match in one of the exclusive boxes. Last but not least, all competition participants will be invited to coffee and cake with FCZ President Canepa. The big knitting campaign has now started and is already so successful that even the number of participants had to be limited to 150...

Responsible at Hesskisssulzersutter: Oliver Schneider (CD), Dieter Boller (text), Manuel Bächler (AD), Stephan Huber and Lars Bo Müller (consulting). Photographer: Jonathan Heyer. Responsible at FCZ: Ancillo Canepa (President), Christian Müller (Head of Marketing) and Lorena Oliveri (Marketing).

When you buy a new car, you’ll now receive a gift: all participating Audi dealers are offering 10 percent of the new car’s price toward optional equipment. Exxtra Kommunikation has developed various measures for this promotion. Posters, an informational flyer, dealer ads, and rearview mirror hangers draw attention to Audi’s unbeatable offer. Two radio spots accompany the campaign on the audio front and use music to demonstrate that the right features make good things even better.
The various promotional materials will be used starting October 25.
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Person in charge at AMAG, Schinznach Bad: Erich Hunold (Head of Marketing, Audi), Barbara Wernli (Advertising Coordinator, Audi), Stefanie Koch (Advertising Coordinator, Audi). Responsible at Exxtra Kommunikation, Zurich: Markus Gut (CCO), Benny Goldstein (Art Director), Sarah Paul (Graphic Designer), Martin Stulz, Marietta Mügge (Copywriter/Concept), Susan Baumgartner (Project Manager), Jonathan Schipper, Dorothea Beck (Consultants).

The first section of the newspaper will now begin with coverage of the region, according to a press release issued on Thursday. This will be followed by coverage of the canton of Bern, Switzerland, and international news. Economic and cultural topics, as well as political coverage, will continue to be included in the first section as before. The second section, titled “Sport & Leisure,” will cover sports—the Berner Zeitung’s second core area of expertise—as well as daily changing featured topics. With this approach, the Berner Zeitung will distinguish itself even more clearly in the future from Bern’s second daily newspaper, Der Bund.
With this move, the three newspapers are sharpening their profile as regional newspapers, as the press release goes on to state. The BZ, TT, and BO Forum—a platform for letters to the editor, comments, tips, photos, and reader concerns—is being relaunched. With the color orange, the forum is getting a new visual identity. The reader blog will now also publish letters to the editor and debates that do not find space in the print edition. The connection to the online portals is also being expanded. Bernerzeitung.ch, Thunertagblatt.ch and Berneroberlaender.ch. On their online portals, the editorial staffs of the three regional newspapers, in collaboration with the online editorial teams, provide up-to-the-minute coverage of news from around the world and the most important regional events throughout the day.
The new design for the Berner Zeitung, the Thuner Tagblatt, and the Berner Oberländer was created by Stefan Semrau and Christian Hruschka of Twotype Design in Hamburg. Among other projects, the two newspaper designers have already been responsible for the redesign of Finanz und Wirtschaft in Switzerland.
> About the New Federal Structure (PDF)