The overly innocuous image of a couple of men holding hands, photographed from behind, even reminds the conservative daily Il Giornale of an ideological mission, as the gay news portal Queer.de quotes the daily. The subject adorns the headline "Siamo aperti a tutte le famiglie" - "We are open to all families", which drives the Berlusconi journal to the statement that Ikea operates an ideological mission to create social equality through low prices. Even if the paper did not dare to argue directly against gay rights, it is still claimed that this egalitarianism is a provocation. After such a reaction, one can only wait for the ice cream producer Antonio Federici Gelato Italiano to move its advertising subject - gay Catholic priests - from England to Italy, and wait for the homophobia bang.
 

The main component is a personalized USB stick. In the unusual mini format of just 29 mm x 12 mm x 6 mm, this is intended to convey the most important study information about the Sunday newspaper. The mailing is aimed at managers of the advertising clients.

Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Andrea Waltzer (Advertising Director). Responsible at Four. Advertising agency: Björn Brinkmann (CD Text), Philipp Sträuli (CD Art), Andrea Heierli, Sven Scheuermeier (Graphics), Sandra Genge, Daniel Gerber (Consulting)
 

She writes about new products and trends in the interiors sector, reveals tricks and recipes for the kitchen. And in the "Sweet Home Story" series, together with photographer Rita Palanikumar, she reports on how Swiss people furnish their homes. There are already over 400 posts on the blog, which has become a huge source of tips, recipes and interior design suggestions.

"Sweet Home" is available on all Newsnetz titles, i.e. Tagesanzeiger.ch, Bazonline.ch, Bernerzeitung.ch and Derbund.ch. Every day, tens of thousands of users visit the blog, where they discuss and comment on the postings. "Sweet Home" has thus become one of the liveliest and most visited blogs in Switzerland, according to a Newsnetz press release on Tuesday.
Marianne Kohler began her career as a textile designer and worked in Paris and New York before heading the fashion department of Annabelle magazine for several years. She has been a freelance journalist and stylist since 1996 and works for magazines such as Glamour as well as interior design companies in Germany and abroad.
 

The city-canton advertised itself for the first time at the Swiss Indoors in 2006. This was announced by the government on Tuesday. It is now asking the Grand Council for a loan of CHF 1.944 million for further appearances up to 2016. Basel-Stadt wants to present itself worldwide as an efficient and attractive economic metropolis, a popular place to live and a cultural center. The tennis tournament, with its high international profile, is an ideal platform for this, according to the communiqué. Evaluations have shown that the marketing efforts to date have been extremely successful.
 

Luxury advertisements and advertisements for "foreign cult" products must be removed by mid-April. According to the newspaper China Daily, words such as "royal", "luxury" or "high-end", which are often used in advertisements for houses, cars or wines, are also banned. Companies that do not comply - and thus torpedo the goal of "overcoming unfair income distribution" - must expect a fine of over 4,000 francs. This is the root of the problem! Let's hope that the Chinese government has a plan B up its sleeve. 

 

"With the new brand, we are now operating on the market as a subsidiary of Liberty Global and at the same time proudly carrying a piece of Swiss telecommunications history in our name," said Eric Tveter, CEO of UPC Cablecom, in a press release. The brand change will be supported by the launch of new offers. This includes higher speeds for Internet products and additional high-definition television channels in the basic digital offering. UPC cablecom is also launching a flat rate for landline telephony abroad.
 

The reason: Gonorrhea, syphilis, and chlamydia are on the rise in Switzerland. Last year alone, 1,255 people were infected with gonorrhea. Against this backdrop, a new, cross-media campaign was launched with the core message: «Does it itch? Then please see a doctor. Stop STDs.»

As was the case with the «Love Life Stop Aids» prevention campaigns—which were developed by Euro RSCG Zurich in close collaboration with the FOPH and the AHS and ran from 2005 to 2010—the new campaign also carries that same life-affirming, humorous tone. However, the prevention strategy is being realigned, and «Love Life Stop Aids» is now simply «Love Life.» The condom icon, familiar from earlier campaigns, remains a central element. The new campaign is also reflected in the safer sex rules. A third rule is being added to the existing two: 

The campaign is primarily aimed at people who have contracted sexually transmitted diseases. The call to consult a doctor if you experience genital itching is intended to provide clear guidance to those infected and prevent the spread of sexually transmitted infections. At the same time, the rest of the population is educated about lesser-known sexually transmitted infections and informed that condoms offer protection.

The cross-media prevention campaign launched on Monday and is running throughout Switzerland. TV and the internet are being used as the primary media, supported by posters in public transportation. According to the agency, TV is an ideal medium for conveying a sensitive topic through emotional and humorous short stories. In the four TV spots, the main characters suffer from a common problem: they experience intense itching between their legs. They have to scratch or resort to various remedies, resulting in (comically) dramatic situations.

The Internet is used to specifically target a younger (at-risk) demographic. Text banners and interactive banners explain what to do in the event of an infection. The key element, however, is the completely redesigned website Check-your-lovelife.ch. It includes an online risk assessment and offers a wealth of helpful information on sexually transmitted diseases, protection, and more. 

The basic idea carries over into print media as well. The urge to scratch leaves its mark on street posters. Itching is one symptom; a burning sensation is another that may occur. That’s why one poster features a burn hole to draw attention to a possible infection. Other measures include distributing free condoms with the message «A condom a day keeps the doctor away» printed on the packaging.

Person in charge at the Federal Office of Public Health/AHS/PLANeS: Adrian Kammer (Campaign Director), Norina Schwendener (Campaign Project Manager), Roger Staub (Program Director of the National HIV/AIDS Program at the FOPH), Daniel Bruttin (Executive Director of Aids-Hilfe Schweiz), Anita Cotting, Fausta Borsani (PLANeS). Responsible at Euro RSCG Zurich: Frank Bodin (Overall Responsibility), Peter Schaefer (Strategy), Axel Eckstein (Creative Director), Rob Hartmann (Art Director), Nemi Gajic, Urs Zwyssig (Copy), Anna Colby (Art Buying), Isabelle Bühler (Graphic Design), Caroline Ronzani, Marianne Sauter (Consulting). Film Production: Pumpkin Film, Martin Werner (Director).
 

The new offer has already been used by Swiss Post, a customer of PPR's media relations service Photopress for many years. Several video contributions of the Kerzerslauf were sent to Swiss online portals via Keystone/AWP. Videos of nine other popular races sponsored by Swiss Post, such as the Women's Run in Bern or the Jungfrau Marathon, will also be sent out during the course of the year.
 

The campaign shows: Working can be quite exhausting, but managing the money you earn is quite simple - with the Postfinance private account. The campaign was let off the leash at the beginning of March.

Responsible at Postfinance: Domenico Pereira (Marketing Communications), Rico Löhrer (Head of Marketing Communications), Res Willener (Product Manager). Responsible at Publicis: Peter Rettinghausen (CD); Tom Kees (AD); Markus Rottmann (text), Monika Leu (consulting), Vera Schmid (art buying), Daniel Hörschläger (consulting online), Serge Meierhofer (screen design), Massimo Gianotta (programming), Jonathan Heyer, (photography).

 

As a first step, the new function of Head of Sales will be introduced at the beginning of April 2011. Claudio Lumbiarres, Key Account Manager at Newsnetz since June 2008, will assume this position and thus overall responsibility for the Sales team. He will also be responsible for business development. The 25-year-old has already completed his commercial training in the media industry and then gained two years of professional experience at Publicitas. Claudio Lumbiarres has been part of the sales team since Newsnetz was founded in 2008 and completed further training as a marketing specialist in parallel to his work at Newsnetz.

At the same time Denise Eggenbergerwho has been working for Newsnetz as Key Account Manager since May 2009, has been appointed Deputy Head of Advertising Market. In this role, she is also responsible for marketing. Denise Eggenberger succeeds Stefano Buzziwho took over the management of the
advertising market. Denise Eggenberger started out as a businesswoman at Mövenpick and then moved to Tilllate.com, where she gained experience in online marketing. The 29-year-old then worked as Communications Manager at Diesel Swiss.

The sales team is also being strengthened by Cyrill Hänggiwho joined Newsnetz as Key Account Manager on March 21, 2011. Cyrill Hänggi has already completed his commercial apprenticeship at Tamedia. The 25-year-old then worked as a marketing assistant at the Tages-Anzeiger and at the same time trained as a marketing specialist. 

The campaign publicizes the "Swiss Packages" - freely combinable equipment packages from the areas of design, communication/navigation, comfort and sport. With this appearance, BMW has taken the opportunity to "use a strong promotion for a strong overall appearance and cleverly combine it with the brand values", the agency said in a press release.

Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communications), Miranda Amsler (Advertising and Trade Marketing Specialist). Responsible at Lowe: Daniel Comte (ECD), Maximilian Kortmann (text), Christoff Strukamp (AD); Rolf Jeger, Martin Gonzenbach (consulting).

to the microsite
 

The Winterthur International Short Film Festival takes place at the beginning of November each year and has developed into one of the most important short film festivals in Switzerland. Every year, the second largest city in the canton of Zurich attracts a specialist audience and short film fans from all over the world.