In UHD SRF Zwei will broadcast the opening match and all matches from the quarter-finals onwards. All households in the cable network area of Digital Cable Group would be able to enjoy UHD, Quickline announced on Tuesday. With a 42.6 percent share, Quickline is the largest shareholder in the Digital Cable Group cable network. The group also includes GGA Maur, SASAG Schaffhausen, Stadtantennen Baar, Technische Betriebe Suhr and WWZ Telekom Zug. Together they cover 500,000 households. "The prerequisite for receiving the super-sharp images is that the TV set is UHD-capable and connected directly to the cable socket," Quickline wrote. In contrast to the competitors Swisscom and Sunrise, there is no need for a special receiver (so-called set-top box). The broadcasts of the European Championship games are the first tests of the program providers. SRF Zwei is taking over the 4K signals of a total of eight European Championship matches from the European football association UEFA. According to earlier information, only leased infrastructures will be used for the broadcast. It will take a long time before the entire TV program is broadcast in UHD, similar to the changeover from standard TV to high-resolution HD TV, Quickline wrote.

No UHD at UPC Cablecom yet

Sunrise also plans to broadcast the eight European Championship matches in UHD, as spokesman Roger Schaller said. Tests with the new UHD receiver are currently underway. At Switzerland's largest cable network operator UPC (previously: Cablecom), football fans will have to be content with the current HD TV. "We have no concrete plans to broadcast European Championship matches in UHD," said UPC spokesman Bernard Strapp when asked by news agency SDA. As soon as there is enough content and the corresponding demand, UPC will also broadcast ultra-high definition TV.

Much sharper images

4K, also called UHD (Ultra High Definition), is the successor technology to Full HD. Instead of a resolution of 1920 x 1080 pixels, the latest TV generation conjures up 3840 x 2160 points or 4096 x 2160 points on the screen. The sharpness of detail is doubled, and the pictures look even more real. Corresponding TVs that can resolve such sharp images have been on the market for years. Until now, however, TV broadcasters have failed to offer them. This should now change. Even though regular operation in 4K has not yet been officially defined at SRG, the trial balloon at the 2016 European Championship is strongly reminiscent of the launch of the HD Suisse channel in the run-up to the 2008 European Football Championship in Switzerland and Austria. Broadcasting the games in HD quality resulted in a push for the new technology. And for SRG, the new channel served as preparation for the switchover of all programs to the new technical standard in 2012. (SDA)

Lilian Spörri will be responsible for the detailed concept, implementation and management of the new online portal. Spörri joins Swiss Family from Swiss, where she set up and managed the digital travel guide Online Travel Guide. The 43-year-old journalist studied journalism and German language and literature at the University of Zurich and later also graduated from the MAZ. She worked as an editor at Die Vorstadt, then moved to the newsroom of Blick and became deputy editorial director at Blick.ch. She was later appointed deputy news director and co-head of the Blick Group. As media manager at Zürich Tourismus, Spörri also gained experience in communications.

Daniel Dunkel, Editor-in-Chief on the new addition: "We are delighted that in Lilian Spörri we have been able to recruit an experienced journalist with strong expertise in the digital sector to further develop our family portal."

Photo: Swiss.com

Following the strong advertising month of March, April saw a decline in gross advertising pressure. Total gross advertising pressure amounted to 433 million Swiss francs. Compared to the same month last year, this corresponds to an increase of 3.1%. In April, the transportation (+38.2%), energy (+27.5%) and beverages (+25.9%) sectors generated the most advertising pressure. The insurance product group increased its advertising pressure by 50%. The biggest decline was recorded by the cosmetics & personal care sector (-31.5%). These are the findings of the Advertising Market Trend Report April 2016 by Mediafocus.

Advertising pressure in the overall market

Development of advertising pressure as at April 2016

Transport companies step up a gear

Compared to the same month last year, gross value added in the transportation sector increased by 38.2% in April 2016. The energy sector is still on course for success. As in the spring month of March (+23.9% year-on-year), it recorded an overall increase of 27.5% in the current month compared to the same month last year. In third place is the beverages sector, which increased its advertising pressure by 26% compared to the same month last year. This sector is therefore one of the three advertising sectors that recorded the strongest growth in April 2016 compared to the same month last year.

Naturally beautiful in April

The cosmetics & personal care, cleaning and tobacco sectors showed a contrasting trend in April. The former recorded a decline of 31.5% compared to the same month last year, making it the sector with the weakest advertising performance in April. The cleaning industry recorded a 16.9% decline in April 2016 compared to the previous year. In third place is the tobacco products sector, which reduced its gross advertising expenditure by 16.6% compared to the same month last year.

Insurance is very popular

The finance sector is also one of the sectors that increased its gross advertising pressure in April. Compared to the same month last year, it recorded an overall increase of 24.4%. The insurance product group, which is part of the finance sector, showed the most striking change of all product groups: it recorded a 50% higher gross advertising pressure in April 2016 than in April of the previous year.

Advertising printing in the industries

Advertising pressure in the sectors with year-on-year comparison

After the NZZ relaunched NZZ.ch and the printed Neue Zürcher Zeitung last year, the e-paper now follows. The NZZ has developed the new e-paper app not only for iOS and Android, but also as the only media company in Switzerland to do so as a Windows 10 app. The app provides access to the entire NZZ world with the Neue Zürcher Zeitung, the NZZ am Sonntag, and all NZZ supplements and magazines, such as Bücher am Sonntag, NZZ Folio, and NZZ Geschichte. The new app is optimized for all common mobile operating systems and display sizes. The Neue Zürcher Zeitung and NZZ am Sonntag can now be downloaded automatically from 4 a.m. if a WLAN connection is available.

Ease of use and simple navigation on all operating systems and devices were the focus of the app's development. Rouven Leuener, Head of Digital Product Development at NZZ: "We actively involved our customers in the development process in several phases to ensure that the new e-paper app meets their needs." For example, readers can now scroll directly from one article to the next using swipe gestures, use the publication either in the original finite layout of the newspaper or in a flexible reading view adapted to the respective screen size, and manage the storage of past issues individually.

In addition to the e-paper applications, the NZZ has also revised the e-paper accessible via the browser and offers users an improved reading experience on this channel as well.

Le Gruyère AOP is the flagship of Swiss heritage and part of our Swiss history. It is a universally popular part of our everyday culinary life. Nine out of ten Swiss people consume the cheese regularly, with 50 percent of the Swiss population describing it as their favorite cheese.

Structured like a saga, the campaign shows a series of amusing subjects. Pieces of cheese are staged in such a way that they represent a personal reference to the consumer, a holiday, a season or even a current social issue. The campaign thus symbolizes that Le Gruyère AOP suits everyone: every taste and every age. It can be seen online, on posters, in the press and at various brand sponsorship events. The new TV commercial will also be launched in the fall. The slogan - The taste of Switzerland since 1115 - recalls the strong identity of Le Gruyère AOP and underlines the authenticity and persistence of this noble product over the centuries and generations.

 

According to witnesses, the men dressed like jihadists from the Islamic State (IS) terrorist militia approached the legendary Hotel du Cap - Eden-Roc in Antibes in a speedboat and attempted to dock there, according to consistent sources on Saturday. The inflatable boat was also reportedly carrying a black flag similar to that of the IS. The false attack also occurred on the first Friday the 13th since the November attacks in Paris, in which 130 people were also killed on a Friday the 13th. The US publicist J.R. Saget, who was sitting on the terrace of the Eden-Roc with Vanity Fair editor Graydon Carter during the incident, reported that the guests were shocked. "Someone screamed and people jumped up and ran quickly towards the swimming pool. It was pretty scary," Saget told the "Hollywood Reporter".

Expensive twist

The French internet company Oraxy, which had organized the dubious spectacle, could not initially be reached for comment. A police spokesman told the AFP news agency that the men had previously tried to break through a security barrier at sea. They then tried to dock at the hotel. Gendarmes had confiscated the boat. A representative of the judiciary told AFP that the unauthorized shooting threatened to cost those responsible "very dearly". It is not only a matter of violating maritime law, but also of inflicting "psychological trauma". Investigators are also currently clarifying who the owner of the boat is and who rented it out. The film festival in nearby Cannes is currently taking place under the strictest security precautions. The famous Eden-Roc is always home to stars of the industry. The traditional Aids gala of a US aid organization, one of the most glamorous party events around the festival, will also take place there on Thursday. (SDA)

Gartengold is a business idea that defies categorization. That’s because it combines two previously overlooked resources into a delightful and 100 percent sustainable product.

Jogging can be very inspiring. For example, when you notice rare heirloom apple varieties along your running route—falling unharvested from trees in private gardens. From that moment on, the founders of Gartengold began their journey from vision to mission: Could these neglected raw materials be put to use? Could we empower previously marginalized people to do so and thereby put forgotten fruit trees back to use? Could we create category-breaking products from these two untapped resources?

These questions have since led to more than 70 tree donors, around 400 donated trees, over 30 jobs for people with disabilities, more than 50,000 bottles of apple juice, many loyal customers, and a small, sustainable business.

Gartengold is social entrepreneurship in its purest form and prioritizes maximizing benefit over maximizing profit. Together with partners, tree donors, harvest workers, and customers, new opportunities arise with every apple picked and every sip of apple juice—all while creating long-term value. Social through the reintegration of people who have previously been overlooked. Societal through the prevention of waste. Ecological through resource recovery and the preservation of associated habitats. Thanks to the redesign, Garden Gold Having become a company with a mission, it can use this to give further momentum to its category-breaking products and launch new missions.

Thanks to KSP’s new strategy and the associated rebranding, a good apple juice is now becoming «Juice with a Mission.» The redesign not only reflects this but also makes it visible: Gartengold thrives on the synergies of two resources. Building on this concept, the new logo combines two typefaces into something entirely new that bears fruit. And the first great success for the rebranding and redesign is the Winner of the newly established iF Public Value Award. The renowned International Forum Design (iF) aims to highlight projects that offer solutions to the pressing issues of our time and help society move forward.
 

Andy Fischer joined the Tagblatt der Stadt Zürich (Werbewoche.ch reported). According to the press release, he made a significant contribution to the further development of the Tagblatt's content into a modern city magazine in recent years and was responsible for the comprehensive redesign in 2015. In addition, Andy Fischer has succeeded in leading the Tagblatt der Stadt Zürich to economic success in a difficult market environment.

Andy Fischer can look back on a career of more than twenty years in the media industry. After working for Radio Zürichsee and Radio Z, where he was chief reporter and deputy editor-in-chief, he joined 20 Minuten in 2001. At the commuter newspaper, he first headed the Zurich department before being appointed deputy editor-in-chief in 2004.

(Image: Tamedia/Nandor Nagy)

The experience with the media house, which has now been in operation for more than a year, is good, according to the statement. The workflows have settled in very well and the employees are satisfied with the new workplaces, writes the Chur-based media house, which also includes Werbewoche. The cross-media orientation of the editorial offices with the Südostschweiz media family is constantly being optimized. In the area of advertising sales and media services, too, new cross-media projects and products are being realized or are being implemented in the new media house.

A significant reduction in costs is attributable, among other things, to marked savings in production costs. The number of employees decreased by 22 from 891 to 869.

In the core business (subscriptions, advertising, print sales), revenues were down. Somedia therefore launched projects in the digital area, which generated new revenues. Of Somedia's ten companies, the printing company posted a negative annual result. According to the statement, this is also due to the unfavorable currency situation since January 2015. As already announced, Somedia Production will take over print production and finishing at Comprinta in Schwerzenbach at the beginning of next year (Werbewoche.ch reported). This should significantly improve the cost situation. Somedia has acquired a stake in Comprinta for this purpose and will take a seat on the Board of Directors.
 

Somedia
In million Swiss francs (excluding special effects)			2015	2014
Operating income			133,1	129,8
Cash flow			9,1	4,7
Annual profit			4,5	3,2
Number of employees			869	891

Washing-up liquid is like so many other things in our lives (e.g. shampoo): We use far more than we need, which is not only bad for the environment, but also for our wallets (and depending on the product, also for our health). TBWA in the United Arab Emirates is now showing that one drop really is enough with a campaign that is somewhat obvious - in a positive sense: fingernail-sized mini Pril bottles with the capacity of one drop. These are distributed in supermarkets during promotional campaigns. And they are sure to be well received, as miniature editions are always popular. (hae)

In close cooperation with those responsible, Inter-Punkt developed the new corporate design for the Aarau Cantonal Hospital. The claim "The hospital with head, hand and heart" remained as the starting point in order not to lose the brand's recognition value. Based on the claim, the existing logo was modernized and the symbolism was worked out more clearly. Special mention should be made of the icon world that was developed as part of the new appearance. This is seamlessly aligned with the new logo in terms of theme and style and is used in all design elements. The image concept is also based on the claim with the theme "People". Real employees and heads of the KSA are depicted in real situations.

Based on the adapted logo, all measures - from printed matter (letters, business cards, brochures, advertisements, etc.) to lettering (inside, outside and on vehicles) to digital communication channels (newsletter, social media, website content) - were redesigned. Thanks to a unified concept and the associated harmonization of visual language, fonts and the colors used, an all-round coherent and uniform appearance for the hospital was created.

Finally, all defined measures were recorded in a CD manual and handed over to the customer.

Responsible at KSA: Stephanie Arnold, Andrea Hopmann. Responsible at Inter-Punkt: Fabian Koch (consulting, concept), Christoph Zimmermann (graphics, concept, illustrations, manual).