TBWA\Zurich wins bronze twice, Jung von Matt/Limmat once

TBWA\Zurich can be pleased about two bronze "Industry Craft" Lions for the Big Mac campaign. The six motifs "Mixtape/Playlist," "Cash/Bitcoin," "Jukebox/Spotify," "Joystick/Controller," "VHS/MP4" and "Airmail/E-Mail" were awarded a campaign lion in the "Big Mac" category. Outdoor for McDonald's. The second bronze lion went to the "IQ/AI" motif from the same campaign.

Jung von Matt/Limmat wins a bronze Brand Experience & Activation Lion in the Low Budget / High Impact Campaign category. The work "Friendly Photography Bann in Bergün" for Graubünden Ferien was awarded.

Switzerland has thus secured five lions after two days. Three bronzes went to TBWA\Zurich, one bronze and one silver to Jung von Matt/Limmat. Switzerland is still waiting for its first Lion in gold this year. Other opportunities remain. Jung von Matt/Limmat, for example, still has one or two aces up its sleeve.

In the "PR" category, the Zurich-based company succeeded in making it onto the shortlist in the Media Relations category on Wednesday - here, too, it is the Photography ban of Bergün, which convinced the jury. The campaign was implemented on behalf of Graubünden Ferien and has attracted a lot of attention and also criticism (Werbewoche.ch reported).

The second shortlist placement is celebrated by Jung von Matt/Limmat in the category "Media", subcategory Media/Entertainment. Here, too, the client is Graubünden Ferien. This time in the running: The advance sale for the picture book of the ibexes Gian and Giachen, at which exclusively only grandparents were allowed to participate.