Weissgrund advertises on its own behalf

The communications agency Weissgrund has launched a campaign promoting itself. Four full-page, archetypal ads are intended to show what the advertisers are interested in.

The Weissgrund communications agency has created a campaign that advertises on its own behalf. Four full-page archetypal advertisements are intended to show what the advertisers are interested in, what they understand, what they like to communicate, for whom and for what they like to work - and also what they don't, according to a press release issued on Monday. The aim is to demonstrate that the 13-strong team is used to asking the right questions that lead to clear positioning in order to strategically reach the target group.
The advertisements will appear in the next issue of NZZ am Sonntag on May 17, 2009.

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