Publicis: Nescafé doesn't need a show
Publicis has developed a TV campaign for Nescafé to promote its instant coffee. The core message of the commercials is that Nestlé's coffee doesn't need a staged show—it's simply good coffee.
Publicis has developed a TV campaign for Nescafé to promote soluble coffee. The core message of the commercials is that Nestlé's coffee doesn't need a staged show, but is simply good coffee. One commercial shows a speaker on television who puts on a show to great effect but doesn't actually have anything to say. Instead of continuing to watch this show, a young man prefers to enjoy his cup of instant coffee. In a second commercial, a woman enters an elevator. The men in the elevator hurriedly pull in their stomachs. As soon as the woman has left the elevator, the bellies reappear. Somewhat amused by the show, she drinks her coffee.
The two TV commercials by Swiss director Daniel Levy have been available on over 11 TV channels since mid-April.
The two TV commercials by Swiss director Daniel Levy have been available on over 11 TV channels since mid-April.
> To the spot 1
> To the spot 2
Responsible at Nestlé/Nescafé: Alexander Mock (Head of Coffee & Beverages), Florian Schmied (Product Manager Nescafé). Responsible at Publicis : Ralph Halder (CD), Lori Fischer (AD), Felix Freese (text), Valentin Cheli (graphics), Agency Producer (Derya Derdiyok), Muriel Asté (Senior Brand Director), Silvia Holend (Brand Director). Film production: Condor Films, Daniel Levy (director).
