Rubmedia takes over the marketing of three Publicitas titles
Effective immediately, Rubmedia is taking over advertising management for the former Publicitas titles *Touring Bern* and *Journal Coiffure Suisse*. In addition, the Bern-based specialist in trade and niche publications will take over the marketing of the Swiss Midwives Association’s publication for the 2019 advertising year.
In the aftermath of the bankruptcy of Publicitas, the TCS Section Bern and the Association of Swiss Hairdressers quickly and unbureaucratically found a new solution for the advertising financing of their publications. Rubmedia's twelve-strong advertising team is able to take over marketing with immediate effect.
Rubmedia also won the marketing contract from the Swiss Midwives Association as part of a regular tender process. The association is currently rebranding and redesigning its specialist publication Hebamme.ch. The completely revamped magazine will also be marketed by Rubmedia from fall 2018.
In order to be prepared for this and further growth, Rubmedia has added two more specialists to its existing team. Tobias Böpple was previously a freelance advertising marketer for Klocke Verlag and Verlagsgruppe Handelsblatt, among others. Simona Manoelli (previously HTR Hotel Revue) will join the team in the course of the summer.
Rubmedia, a family-owned company specializing in content marketing and magazine production, is thus expanding its portfolio to a total of 20 print titles and 12 digital media channels, and now employs 14 marketing specialists in Wabern near Bern.
