Renzen Communications creates image campaign for SWL Energie in Lenzburg
For SWL Energie, a company that supplies Lenzburg and the surrounding region with electricity, natural gas, district heating, and other related services, the Aarau-based agency Renzen Communications has developed a new, wide-ranging image campaign featuring 12 visuals.
The new imagery focuses on unusual perspectives from a bird's eye view. SWL Energie would like to use this to show its connection with the region and its services in an unusual and independent way. Drone shots were taken on a wide variety of topics and areas of life. The headline concept supporting the imagery combines the technical aspect of energy with the emotional. In each case, a number and a unit of measurement are combined with an emotional user experience in an unexpected, creative way. The subjects are used in advertisements, online banners and posters, among other things.
Responsible at SWL Energie: Markus Blättler (Managing Director); Sonja Kreis (Head of Corporate Communications). Responsible at Renzen: Hanno Lietz (CD); Leo Gesess (image concept); Stefanie Berchtold (AD); Nicolas Renzen (consulting); Beni Basler (photography).
