Media houses and Swiss Media Association establish AdAgent to handle print campaigns
Following the bankruptcy of the advertising agency Publicitas, AZ Medien, Corriere del Ticino, NZZ, Tamedia, and the Swiss Media Association have founded a new company. It is set to begin operating under the name AdAgent AG as early as next week.
AdAgent AG, based in Lucerne, was founded with the publication in the commercial register on Tuesday, as announced by the company's Chairman of the Board of Directors, Jürg Weber. Weber is also head of NZZ regional media. AdAgent AG will support advertising clients and publishers in handling print campaigns.
According to the press release, the new company will offer a "professional, standardized service" for booking and processing print campaigns in the sense of "one order / one invoice". Further information is expected this week.
Publicitas had run into difficulties after more and more publishers ended their cooperation with the company. Tamedia was the first to pull out, followed by other media companies. They all complained about poor payment practices and outstanding payments.
Tamedia, NZZ, AZ Medien, the Corriere del Ticino and the Swiss Media Publishers Association announced that they would set up a new company to handle media campaigns after Publicitas applied for a debt restructuring moratorium.
Publicitas went bankrupt last Friday. Like the media companies, it suffered from the marked decline in print advertising. The company had already been in the red several times, withdrew from foreign business, was downsized and restructured. (SDA)
