Advertising Week 8/2018 is here - and is all about women
The eighth advertising week of the year is in your mailbox - these topics await you. Also as a man.
You can also make a women's edition when it's not International Women's Day. We thought so - and made one.
Of sexy housewives and strong do-it-yourselfers
Although the proportion of women portrayed in a sexualized manner in advertising has fallen significantly in recent years, it is still high at one third. The Advertising Week spoke to experts about what this does to our society and recipients - and whether this type of advertising is at all effective. It turns out that there are alternatives. And they are really successful.
"Shameful that such a discussion has to be held at all"
Is there equal pay in advertising agencies? Why aren't there more women in management positions in the communications industry? Do women experience disadvantages in this professional field - and is there even a need for a gender discussion? We asked some questions. With women who should know: Eight of Switzerland's most successful female advertisers, all of whom hold senior positions in leading agencies, answer our questions and share their views. Namely: Danielle Knecht-Lanz (Ruf Lanz), Simone Fluri (Valencia Communication), Pam Hügli (Serviceplan), Petra Dreyfus (Wirz), Sybille Erdmann (Erdmannpeisker), Gaby Zimmerli (Ogilvy & Mather), Andrea Bison (Thjnk Zurich) and Regula Bührer Fecker (Rod Kommunikation).
"Thinking is my drug"
After a pause for thought Annette Häcki back in the creative industry. Co-creation, a variety of skills and very similar ideas led them to Y&R Group Switzerland. And from there directly into the Advertising Week - as "Head of the week".
In addition: Katrin Hasler, Owner and CD at the Ruby agency, answers our "13 questions". Journalist Seraina Kobler believes that a higher proportion of women in (executive) editorial teams would be good for journalistic diversity. Tanja Hollenstein, a member of CRK's management board, is convinced that emancipated men and emancipated women can break through the stereotypes together. Judith Steiner talks about easy filming for the social web. Illustrator Anja Denz shows her work in our "Eyecatcher" section. And Advertising Week-Motzer Theophil Butz wanted a women-only agency 40 years ago - the idea was described as "absolutely useless" by TBWA co-founder Bill Tragos at the time. And much more.
