Brack.ch wants to put the Challenge League on the map with a social media competition
The main sponsor of the Brack.ch Challenge League will determine which club in the league does the best job of engaging its fans via social media. Both the club and all participating fans have a chance to win a prize.
"The aim of the Brack.ch Fan Challenge is to make the country's second-highest football league more visible," says Roman Berther, Sponsorship Manager at the online retailer. Brack.ch wants to achieve this goal with a fan campaign that takes place via the popular social media platforms Facebook, Instagram and Twitter.
On the smartphone-friendly side Brack.ch/fanchallenge fans can fly the flag for their Challenge League club - literally: First, they choose one of the ten clubs and upload a photo on the subject of "Matchday". This photo is then added to the club photo frame on the page in question. Now all the fans have to do is publish the photo on one of their social media profiles. Brack.ch will reward the club that activates the fans in the best and most versatile way with a donation of CHF 5,000 to the club's coffers. Prizes will also be raffled off among all football fans who support their club in this way.
