Those who can read have a clear advantage - and vice versa
FCB has launched a successful campaign in the UK to raise awareness of the problem that many of our fellow human beings secretly have reading and writing difficulties.
Over a billion people worldwide can neither read nor write. Not only in distant third world countries, but also on our doorstep. Illiteracy is widespread and severely restricts those affected in their everyday lives. The global campaign "Project Literacy" has declared war on the problem and wants to have eliminated it by 2030. The London agency FCB is helping to raise awareness. With a campaign that is somewhat reminiscent of Ruf Lanz's autism awareness campaign. In a positive sense. (hae)
