New agency, new appearance: OSW raises awareness for visually impaired aid in Basel
After winning a pitch, OSW is raising awareness in Basel and the surrounding area about the concerns of people with visual impairments and highlighting how those affected can maintain their independence despite their visual impairment.
In 20 years, there will be around 28,000 more visually impaired people living in the Basel area than there are today. Reason enough to focus on the offers and services of the association and to sensitize the population for the topic. With a 3-year, extensive awareness campaign, OSW is currently drawing attention to the Sehbehindertenhilfe Basel and the needs of visually impaired people.
Communication offensive launched
With radio spots, streetcar and bus advertising, advertisements, mailings to doctors and households, and other campaigns, it is currently going on the communications offensive.
New appearance
In addition to the creation of the campaign, the logo, the corporate identity and the website were completely revised and supplemented with new content - for example an explanatory film. The new appearance can be seen at Help for the visually impaired.ch.
Responsible at Sehbehindertenhilfe Basel: Stefan Kaune (Managing Director), Carina Hug (Head of Communications and Fundraising). Responsible at OSW: Michael Oswald (Creative Director), Sandra Käppeli (Art Director), Fiona Riat (Graphic/Web Design), Sara Steinmann (Text), Nadine Siegfried (Owner/Consulting), Séverine Fischer and Nathalie Egli (Consulting).
