Tapping into the expat market for Swiss tourism
Time Out Switzerland is entering into a strategic marketing partnership with the newly founded marketing agency Schmid, Pelli & Partner. Expats travel more than the average person and represent a growing target group with high spending power. The stated goal of this partnership is for the Swiss tourism and leisure industry to tap into the expat market.
Schmid, Pelli & Partner supports Time Out Switzerland in its marketing strategy and develops tailor-made packages to meet the needs of companies in the tourism and leisure industry. "Expats want to discover their host country Switzerland, travel a lot and spend more than average," says Jürg Schmid, co-owner of Schmid, Pelli & Partner and former director of Switzerland Tourism. With the expat community in Switzerland, Time Out Switzerland appeals to a clientele that is constantly growing. "We are delighted that Schmid, Pelli & Partner is helping us to bring Swiss tourism and expats together," says Celeste Neill, Editor-in-Chief of Time Out Switzerland.
The Time Out Group - founded in 1968 by Brit Tony Elliott and his business partner - is now a global multi-channel company that reaches 242 million people every month and is represented in 108 cities from Mumbai to Dubai and Los Angeles. The "leisure bible" provides its readers with numerous insider tips on restaurants, bars, cultural events, leisure activities and experiences around the globe. On the market for three years, Time Out Switzerland is now the largest English-language multimedia portal in Switzerland with 1 million visitors per year and has also published a magazine with a circulation of 25,000 copies since 2017. Celeste Neill from the UK is editor-in-chief and franchisee of the British publishing house.
Schmid, Pelli & Partner develop marketing solutions for the travel and leisure industry with the aim of increasing the added value of Swiss tourism. By tapping into the growing and lucrative expat market, the tourism professionals with a background in Swiss tourism are breaking new ground.
