SFLB for Micasa: Commercials featuring the furniture have been filmed
Spillmann/Felser/Leo Burnett has produced two commercials for the Migros furniture store Micasa. The commercials feature furniture and home furnishings in everyday settings.
In two new commercials, the advertising agency Spillmann/Felser/Leo Burnett has placed Micasa’s furniture at the center of everyday life. The aim is to emphasize that the furniture is designed for daily use and not just for display, the agency wrote in a press release on Monday. In short visual sequences, viewers see stories from everyday life shown from the perspective of the furniture. While the furniture remains firmly in the center of the frame, life revolves around these pieces. The commercials are now airing on Swiss television channels and in Swiss advertising slots.
» Commercial: Made for Life: Sofa
» Commercial: Made for Life: Chair
Contact at MICASA: Matthias Wunderlin (Manager of the MICASA specialty store), Giovanna Colucci, and Daniel Hasenfratz (Market Development for Specialty Stores). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann and Patrick Suter (CD), Pablo Schencke (AD), Patrick Suter (Copy), Andy Stäheli and Martina Fäh (Consulting), Sebahat Derdiyok (Art Buying). Film production: Condor Films AG, Director: Max Vitali.
» Commercial: Made for Life: Sofa
» Commercial: Made for Life: Chair
Contact at MICASA: Matthias Wunderlin (Manager of the MICASA specialty store), Giovanna Colucci, and Daniel Hasenfratz (Market Development for Specialty Stores). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann and Patrick Suter (CD), Pablo Schencke (AD), Patrick Suter (Copy), Andy Stäheli and Martina Fäh (Consulting), Sebahat Derdiyok (Art Buying). Film production: Condor Films AG, Director: Max Vitali.
