Swissmeme extends lead, Izzy enters Top 5, SRF collapses

Swissmeme gained no less than 48.7% in interactions in March - over five million interactions on Instagram alone. This puts the meme champion in the lead with an unassailable lead. Behind it, Energy widened the gap to its rival 20 Minuten and gained almost 7 percent. Behind them, Blick narrowed the gap to its Tamedia competitor. Blick is still around 240,000 interactions behind 20 Minuten.

As predicted last month, Izzy's rise will not be halted in March either. The portal has gained places every month since its launch, overtaking Swissfeed and SRF in March and is now in 5th place. This should put an end to its uninterrupted climb up the rankings for the time being, as its in-house competitor Blick still has a reassuring cushion of over 200,000 interactions in fifth place.

SRF achieved 37.5% fewer social media interactions in March than in February. The result: down two places and only a wafer-thin margin - around 600 interactions - ahead of Swissfeed.

Fighter jets unsettle Ticino

There's a first for the article top posts: Ticino takes first place for the first time. Tio/20 Minuti reported two sonic booms that startled the residents of Chiasso and Stabio. The two fighter jets apparently unsettled the population to such an extent that even some schools and businesses were evacuated. The article explained the phenomenon and spread diligently on social media.

The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how and which were the posts with the most interactions. Werbewoche publishes the ranking exclusively in Switzerland. (hae)