Renzen Communications creates SME campaign for APG|SGA Traffic
«The stage is set for your advertising on buses, trams, and trains.» Under this slogan, the Aarau-based agency Renzen Communications has developed a new campaign for APG|SGA Traffic that is primarily aimed at small and medium-sized businesses.
The various public transport vehicles, buses, trains and streetcars, are staged as a "stage" on which representatives of different industries - from real estate to gastronomy to crafts - advertise their services.
On the one hand, the deliberately exaggerated illustration with a wink of the eye illustrates the variety of possibilities for marketing a brand on public transport and skilfully setting it in scene. On the other hand, it stands for the competent and likeable specialist for marketing public transport advertising, APG|SGA Traffic, with a portfolio of more than 39,000 advertising spaces at over 125 transport companies throughout Switzerland.
Advertisements in the trade press, display ads in various online media and a direct mailing are used.
Responsible at APG |SGA Traffic: Rebekka Thalmann (Marketing Communications); Jürg Bickel (Head of Marketing and Sales Services). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text); Stefanie Berchtold (AD); Frédéric Renzen, Nicolas Renzen, Monika Gesess (consulting); Leo Gesess (photography).
