Wemf: Press advertising revenues slump by 28.6 percent in April
Advertising revenue for the Swiss press plummeted by 28.6 percent compared with the same month last year. In March, the decline had been 16.6 percent. Job advertisements plummeted by 53.2 percent. The financial and business press was hardest hit by the decline.
The downward trend in advertising revenue for the Swiss press accelerated further in April. Income fell by 28.6 percent compared to the same month last year. In March, the decline amounted to 16.6 percent. In total, advertisements worth CHF 145 million were placed in April, as Wemf announced on Tuesday. However, it should be noted that the daily newspapers published two fewer editions this April than in 2008 due to the Easter holidays.
Job ads accounted for CHF 14.3 million of the total revenue, which fell by 53.2 percent year-on-year. Commercial advertisements fell by 26.1 percent to 114.1 million. Real estate advertising fell by 24.5 percent to 5.8 million. In contrast, there was an increase in brochure inserts (+3.9 percent to 10.9 million).
Financial and business press report the worst figures
The newspapers were affected to varying degrees: The financial and business press suffered a drop of 42.9 percent to 4.7 million. Revenues in the Sunday press fell by 30.1 percent to 14.5 million. The daily press recorded a drop of 29.5 percent to CHF 79.8 million.
The specialty press (-28.8% to 15.6 million), the general press (-23.3% to 21.1 million) and the trade press (-21.9% to 5 million) fared no better. The regional weekly press got off relatively lightly (-16.6% to 4.3 million).
Job ads accounted for CHF 14.3 million of the total revenue, which fell by 53.2 percent year-on-year. Commercial advertisements fell by 26.1 percent to 114.1 million. Real estate advertising fell by 24.5 percent to 5.8 million. In contrast, there was an increase in brochure inserts (+3.9 percent to 10.9 million).
Financial and business press report the worst figures
The newspapers were affected to varying degrees: The financial and business press suffered a drop of 42.9 percent to 4.7 million. Revenues in the Sunday press fell by 30.1 percent to 14.5 million. The daily press recorded a drop of 29.5 percent to CHF 79.8 million.
The specialty press (-28.8% to 15.6 million), the general press (-23.3% to 21.1 million) and the trade press (-21.9% to 5 million) fared no better. The regional weekly press got off relatively lightly (-16.6% to 4.3 million).
