PinkSquirrel for Denner: Welcome to the big Easter family celebration
With PinkSquirrel’s Easter campaign, Denner invites you to a big family celebration. Thirteen fresh and cheeky bunny family members are featured on posters and digital channels, including distant half-cousin Sydney and fake uncle Reini.
On the Easter landing page Denner.ch/ostern and in the social media channels, you can get to know all the family members better with funny short portraits, and their culinary preferences are linked to current Denner offers and recipes. The bunny motifs can also be printed out as analog place cards for your own Easter family celebration.
Responsible at Denner: Petra Gayko (Head of Marketing Communications); Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at PinkSquirrel: Dany Kielholz (strategy); Flo Wacker (creative direction); Viviana Chiosi (art direction); Beat Egger (concept/text); Flavia Meyer (consulting); Ferco Dregelyvari (image processing). Litho: Detail. Animations: Elastic. Media: JWB Media.
