Google bans advertising for cryptocurrencies
Google will no longer allow ads for Bitcoin and other unregulated digital currencies on its websites. The internet giant announced this on Wednesday as part of an update to its advertising policies.
Related things such as exchanges for trading cryptocurrencies or wallets in which they are stored may also no longer be advertised in the near future.
Facebook had already taken a similar step in January, citing the risk of fraud for users. This means that advertising for cryptocurrencies is now excluded from the two largest advertising platforms on the internet.
At the same time, Google emphasized in a Blog entrythat the company filters out advertising that violates the rules on a large scale. Last year, 3.2 billion of these were removed - more than 100 per second, as Google manager Scott Spencer calculated in a blog post. These included, for example, 79 million ads that attempted to lure users to websites infected with malware. (SDA/hae)
From the "Trust & Safety in Ads 2017 Report", which Google published on Wednesday:
- Measures against unauthorized advertisements: In addition to 79 million malware ads and 66 million "trick to click" ads, 130 million ads were removed from the Google network where abuse through malicious activity or deception was detected during the review.
- New advertising guidelines: Last year, Google added new guidelines for publishers and advertisers regarding ads in unregulated and speculative financial products.
- New technologies: New technology makes it possible to restrict ad delivery only on pages where violations are detected in the event of page-level violations. On pages without violations, ad delivery will continue as usual. In 2017, Google was able to remove ads from more than 2 million URLs per month.
