"Let's shape the future": Republica develops new image for Losinger Marazzi

As a major player in the construction industry, Losinger Marazzi is a leader in the development and realization of intelligent districts and in the sustainable renewal and conversion of sites. With its vision, the company is strengthening its position as an innovative driver of social change. Republica was commissioned to bring this to life both internally and externally through corporate communications.

Creative platform "Formen wir"

In order to anchor the new positioning as firmly as possible in the minds of employees, Losinger Marazzi and Republica worked closely together to develop the creative platform "Shape us". Using the seven building blocks of the timeless Tangram game, a versatile and participatory communication mechanism was created, which was initially used to convey internal values. To this end, the Bern-based creative agency produced high-quality giveaways, a strategy booklet and the E.Motion employee event.

Measures for external communication

Based on the internal foundation of "Formen wir", Republica designed and implemented various measures for external corporate communication: the new website, the company brochure and advertisements transport the corporate image into the future. The core of the communication is formed by the vision, the product portfolio and

pioneering references, such as the Prime T ower in Zurich, the sustainable, intergenerational Eikenøtt district in Gland (VD) or the Smart City Greencity under construction in Zurich South, the first certified 2000-watt site in Switzerland.

New company magazine "NXT" and "100 Years" portfolio

"NXT", the company magazine redesigned and co-authored by Republica, also provides a deeper insight into the company's work and its role as a pioneer for housing and living for future generations. It focuses on exchange and innovation. NXT takes a look behind the office scenes and across national borders, dares to experiment and gives young and older voices from society, culture, management and research a voice.

Finally, the Bern-based creative agency is also responsible for the book published at the end of 2017 to mark the company's 100th anniversary. The high-quality volume in the style of a coffee-table book places Losinger Marazzi's projects in contemporary history. The diverse references demonstrate how the company has been finding pioneering solutions to technical challenges for a century, always looking beyond the construction horizon.