What actually is ... CPV?

Cost per view (CPV) is the cost per viewing. The value of the media volume is therefore calculated with the CPV according to how often the advertising video is viewed on a website. Billing only takes place when a video has reached a predefined minimum number of seconds. The advertising customer only pays for the views generated by the user on the publisher's platform.

The number of seconds from which a cost per view is counted varies depending on the offer. For a long time, the cost per mille (CPM) billing model was used exclusively in the video sector. Nowadays, CPV is increasingly being used, especially in the outstream sector. This ensures that a video is watched for a certain minimum duration. The associated transparency increases the quality of the media volume purchased by the advertising customer.

However, CPV is not the most sensible billing model for every video ad. The success parameters for achieving the objectives of online campaigns should be discussed and defined in advance together with the media provider (marketer or publisher). This can also lead to the conclusion that a cost per mile (CPM) booking is the better solution.

Term explained by: Renée Priem, Key Account Manager Video at Goldbach Media