Stämpfli revises the appearance of the association's magazine Samariter
On February 14, 2018, the Samaritans magazine was published in a new layout for the first time. With the significantly revised concept of the association's magazine, the Swiss Samaritan Federation wants to engage in more dialog with its members.
In this new collaboration, the Bern-based communications company Stämpfli will provide all services related to the production of the magazine using the Stämpfli EditorBox editorial system.
The new concept for the association's magazine involves a reduction from ten to four issues per year, which are now published in three identical language editions in German, French and Italian. To this end, the Samaritan formally and in terms of content. The aim of the adapted editorial concept is to offer members relevant and networked information and, thanks to new dialog sections, to enable a more intensive exchange. In addition, the 24 cantonal associations will have the opportunity to inform their members about important news from their regions on four to eight pages.
In Switzerland, around 23,800 Samaritans are involved in the 1000 local Samaritan associations and around 2,800 young people in 126 Samaritan youth groups. "With the new format, we want to address and inform our members even more specifically," says Sonja Wenger, editor Samaritan. "We chose Stämpfli as our partner because the company supported us actively and with a lot of creative input in the implementation of the new launch."
