The shortlist of the Swiss Poster Award 2017 includes 28 campaigns
The shortlist for the Swiss Outdoor Advertising Prize Swiss Poster Award 2017 has been announced. The expert jury has selected 28 campaigns from 230 submitted. The winners will be presented with Switzerland's most important poster award at the "APG|SGA Poster Night" on March 8, 2018.
An expert jury consisting of twenty experienced personalities from the fields of advertising, culture and design, headed by jury president Christian Brändle, examined 230 competition entries. A total of 28 outdoor advertising campaigns stood out for their originality, striking implementation of the advertising message and creative execution. They were nominated for the Swiss Poster Award 2017 in six competition categories.
The winners of the gold, silver and bronze awards and the "Poster of the Year 2017" will be announced on March 8, 2018 at the "APG|SGA Poster Night" in the Samsung Hall. The evening will be hosted by TV and radio presenter Alexandra Maurer. She will present the finalists and present the awards to the winners together with the laudators from the expert jury. Marcel Weiss and his team are responsible for the surprising stage design using 3D mapping technology. Around 350 invited guests are expected to attend the awards ceremony followed by a dinner.
The Swiss Poster Award is presented annually. The award underlines the importance of posters and documents the diversity, creativity and impact of outdoor advertising in Switzerland.
