SRG media convergence: Baumeler, Deltenre and Rechsteiner on the management board
Further details have emerged regarding SRG’s media convergence: The steering committee appointed by the Board of Directors of SRG Deutschschweiz consists of Viktor Baumeler (Chair), Ingrid Deltenre, and Iso Rechsteiner. A draft outlining how the integration of the media divisions can be implemented in practice is expected to be available by May 2010.
Further details have become known about the SRG project "Media Convergence and Economic Efficiency": The steering committee appointed by the SRG German-speaking Switzerland Board of Directors consists of SRG German-speaking Switzerland President Viktor Baumeler (Chair) as well as Ingrid Deltenre (Swiss Television) and Iso Rechsteiner (Swiss Radio DRS). The steering committee is the strategic part of the project management. The operational part, the co-project management, will be staffed by the BoD in July 2009. A concrete implementation plan is to be drawn up by various project teams by May 2010.
A total of ten sub-projects will be launched
At the heart of the various sub-projects is the "Overall journalistic and operational concept", which is being managed by the co-project management. It is intended to set out the specific characteristics and strategic success positions of the three areas of radio, television and multimedia and show how the diversity of content and quality can be strengthened by combining the strengths of SR DRS and SF and how the existing potential and synergies can be exploited.
Further work is being carried out in program-related fields of convergence with the four sub-projects "Information/News", "Culture", "Entertainment/Music" and "Sport". The "Production, IT and program-related services" sub-project is working on production-related and program-related convergence fields. Operational convergence fields are being addressed in the sub-projects "Communication & Marketing", "Human Resources" and "Finance, Law and Real Estate".
Finally, the sub-project "Corporate culture, communication and integration" includes the "change management" for the merger of the two corporate units.
Implementation plan by May 2010
In a first phase, the overall journalistic concept for the trimedial corporate unit to be formed is to be drafted by the end of October. The specifications for the operating concept of the business unit are also to be formulated by the same date. From November onwards, the detailed concepts and implementation plans in the individual convergence areas will be developed and the issues of corporate culture, communication and integration will be dealt with in greater depth. At the end of May 2010, it should be possible to apply to the SRG Board of Directors for approval for implementation.
A total of ten sub-projects will be launched
At the heart of the various sub-projects is the "Overall journalistic and operational concept", which is being managed by the co-project management. It is intended to set out the specific characteristics and strategic success positions of the three areas of radio, television and multimedia and show how the diversity of content and quality can be strengthened by combining the strengths of SR DRS and SF and how the existing potential and synergies can be exploited.
Further work is being carried out in program-related fields of convergence with the four sub-projects "Information/News", "Culture", "Entertainment/Music" and "Sport". The "Production, IT and program-related services" sub-project is working on production-related and program-related convergence fields. Operational convergence fields are being addressed in the sub-projects "Communication & Marketing", "Human Resources" and "Finance, Law and Real Estate".
Finally, the sub-project "Corporate culture, communication and integration" includes the "change management" for the merger of the two corporate units.
Implementation plan by May 2010
In a first phase, the overall journalistic concept for the trimedial corporate unit to be formed is to be drafted by the end of October. The specifications for the operating concept of the business unit are also to be formulated by the same date. From November onwards, the detailed concepts and implementation plans in the individual convergence areas will be developed and the issues of corporate culture, communication and integration will be dealt with in greater depth. At the end of May 2010, it should be possible to apply to the SRG Board of Directors for approval for implementation.
