TBWA\ Zurich becomes Generali's new lead agency
A good start to the new financial year: following the recently announced acquisition of Watson, the TBWA\Zurich agency now welcomes Generali Versicherungen on board as a new client.
In addition to traditional communications, the mandate also includes a wide range of digital, data-driven communications measures. These will be intensified in connection with the repositioning of Generali Switzerland. In a pitch held back in late summer, TBWA\ prevailed over its competitors with a 100 percent data-driven approach. The agency and client are keeping quiet about details of the repositioning and what kind of campaign to expect. The launch of the campaign is scheduled for the first quarter.
