New billboards: The canton of Aargau makes itself interesting for tourists
Aargau wants to better promote itself as a tourist destination. Work has begun in recent days on installing 67 tourist information signs along the canton's roads.
The signs have the same appearance as the recently renewed signaling along the freeways (Werbewoche.ch reported). They will be set up in all regions of the canton - around half at existing locations and the rest at new locations. The subjects and locations were determined together with the regional planning associations.
The signs are intended to promote the regions and the canton's cultural and tourist attractions and to better signalize the sights. This applies in particular to those regions that are not directly on the highway, the Aargau State Chancellery announced on Tuesday.
Various specifications had to be taken into account when designing the signs and selecting the subjects. On the one hand, the boards should have the same appearance as those on the national roads. On the other hand, the subjects should depict cultural-historical witnesses or natural landscapes with supra-regional appeal.
One aim was to achieve as balanced a distribution and consideration of the regions as possible. The aim was also to avoid creating a forest of signs. The costs for the 67 tourist signs along the cantonal roads amounted to CHF 910,000 and were financed in full by the Swisslos fund. (SDA)
